YouTube Channel Manager

Role overview:

The purpose of this role is to successfully manage the strategy for JD’s YouTube channel, this may be working alongside (and managing) an external agency. This role will also include working closely with other teams, such as the Talent team to ensure the channel and content is appropriately elevated by using YouTube first talent. As well as our Social, Campaign and Loyalty teams (amongst others) to ensure the strategy for YouTube considers the wider scope of JD’s digital landscape with commerciality at the forefront. This role requires demonstrated management and leadership skills and may require direct line management of a supporting team. This role reports into Head of Influencer, Social and YouTube.

Responsibilities:

• Together with the Head of Influencer, Social and YouTube and respective internal and external YouTube support networks this individual will manage and drive the YouTube channel strategy to increase JD brand awareness, social engagement, subscription growth and channel traffic (amongst other KPIs)
• Proactively monitoring channel and video performance using YouTube Analytics and other relevant tools / partners (where applicable).
• This individual will work with external agency(s) as required and must have proven experience of competency in managing said agency(s). Acting as the key point of contact, the YouTube Channel Manager is also responsible for the managing of the agency and ensuring KPIs, deadlines, etc. are met.
• Handling day-to-day scheduling and ensuring the channel is managed to ensure there is a consistent content stream aligned to overarching YouTube strategy ensuring the channel and content is commercially driven.
• Manage the upload process, end-to-end, including titles, tags, descriptions, and thumbnails, including the testing and optimisation of these.
• Ensure the community is managed with the YouTube team monitoring and engaging with consumers across the channel including responding to comments.
• The YouTube Channel Manager is responsible for the line management of all members of the YouTube team.
• The individual must possess a strong understanding of the YouTube landscape and take initiative to proactively ensure that JD’s YouTube channel is moving with the market landscape.
• They must have proven experience managing the production, planning and execution of YouTube shoots.
• Possess a strong understanding of digital, retail and OOH landscapes and work with the wider teams to use this knowledge to facilitate effective commercial YouTube campaigns.
• The role requires management of all YouTube projects, proactively ensuring we evaluate effectiveness and results, collate content, input, and provide feedback. The YouTube Channel Manager must then use these learnings to implement any changes needed to drive success.
• This role may require attendance to events, shoots etc. both in and outside the UK.

Role objectives and KPI’s:

Using extensive experience in the YouTube industry the key objective is to manage the strategy for JD’s dedicated YouTube channel. This role requires the deliverance of high-quality YouTube campaigns for JD UK, ensuring we onboard relevant partners (as required) to support in facilitating this. This role will act as part of the wider JD UK Marketing team and it is the YouTube Channel Manager’s role to ensure the strategy for JD’s YouTube channel aligns with JD’s Marketing strategy and ethos.

Skills and Experience:

• Knowledge of the JD brand; past and present
• An understanding of JD’s existing social channels, with a strong understanding of YouTube and it’s relevant talent
• An extensive working knowledge of the YouTube landscape with a genuine passion for YouTube marketing
• Prior experience, min. 3 years, working in an ecommerce environment with both dedicated managerial and YouTube marketing experience
• Data driven, sound understanding of reporting and aware of / experience in actioning the latest Influencer analytics trends
• Experience directly managing individual(s) / a team
• Experience directly managing agency(s)
• Strong project management skills, organised and able to manage multiple projects
• Good attention to detail
• Strong communication skills: able to give direction and to liaise closely across different levels of the organization
• Eagerness to learn with a ‘can do’ attitude
• Experience in / understanding of working as a team and why this is important in the workplace
• Displays a consistently positive attitude and understands the need for this in the workplace and how this affects development
• Use of tools including Excel, Google Analytics and other influencer reporting platforms
• Good knowledge of Instagram and TikTok as well as supporting social channels and new and upcoming platforms is preferred
• Experience working with / chaperoning Influencers is preferred