Principal Product Manager, Public Sector

Brightline is redefining what pediatric behavioral health care looks like for families across the country, we are seeking a Principal Product Manager to lead product strategy and execution for Brightline's Public Sector business. This is one of the most senior individual contributor Product Management roles at Brightline and a high-impact, cross-functional position within our Product Development organization.

Why This Role

Your initial focus will be BrightLife Kids, Brightline's partnership with California's Department of Health Care Services (DHCS), where you'll own product strategy for new programs and initiatives that strengthen and grow the partnership. From there, you'll expand into owning additional public sector partnerships as this business grows — building the systems, product capabilities, and go-to-market motion that let Brightline both deepen existing government partnerships and win new ones.

We're looking for someone who thrives navigating complex, technical and non-technical stakeholder ecosystems as much as they do defining a product roadmap. The public sector isn't a standard user-to-software environment — it involves political entities, government agencies, school and community partners, caregivers, and intricate cost-share and funding structures. The ideal candidate is a strategic generalist: comfortable operating zero-to-one in an ambiguous, still-forming market, deeply integrated with go-to-market and product marketing work, and able to independently lead complex initiatives from discovery through delivery. This role will regularly mean wearing multiple hats in service of a single goal — growing Brightline's public sector business like a startup within the company.

Responsibilities

• Own product strategy and execution for BrightLife Kids, Brightline's partnership with California's DHCS, and expand into leading additional public sector partnerships as the business grows

• Develop, prioritize, and communicate a public sector product strategy and roadmap — organized around durable opportunity profiles such as renewal defense, scalability enablers, market share expansion, and net-new deal execution — to stakeholders at all levels of the organization

• Partner closely with Clinical, Growth, Marketing, Finance, and Operations teams to translate state and community-level business challenges into scalable product solutions

• Deliver on specific state and agency commitments (e.g., program requirements, notification and reporting obligations, language access) that are critical to the continued success and growth of the partnership

• Build the foundational product and platform capabilities that let Brightline launch and scale new state and grant-funded programs more efficiently

• Operate comfortably in a client-facing capacity, supporting sales conversations, partnership discussions, and program presentations directly with prospective and existing state, agency, or community partners

• Define, measure, and improve the metrics that matter most for the initiatives you own — renewal probability, district/school adoption, program utilization, operational throughput, or other key outcomes

• Independently lead large, ambiguous, multi-stakeholder initiatives from discovery through delivery in a market where the mandate is often "figure out what to build before building it"

• Mentor other Product Managers and help elevate the product discipline as the public sector team grows

Requirements

• 6+ years of Product Management experience, including significant experience building healthcare technology products

• Experience operating in complex, multi-stakeholder environments involving institutional, governmental, or public-sector-adjacent buyers (e.g., school districts, state agencies, government health programs) — comfortable navigating political, institutional, and cost-share dynamics that go beyond a standard user-to-software relationship

• Demonstrated ability to operate zero-to-one: driving discovery, synthesizing market and stakeholder needs, and building a strategic roadmap from scratch in the absence of an established one

• Direct experience partnering with go-to-market, marketing, or sales teams to draft and test pitches, positioning, and value propositions — not just handing off requirements to engineering

• Comfortable operating in a product marketing and client-facing capacity — supporting sales or business development conversations and engaging directly with institutional or government partners

• Strong analytical capability, including experience using SQL, product analytics tools, experimentation, and data to inform product strategy and measure business impact

• Proven ability to independently lead large, cross-functional initiatives from strategy through execution, and comfort wearing multiple hats in a fast-moving, still-scaling business

• Experience in a high-growth startup or scale-up environment

Nice to Have

• Experience in behavioral health or hybrid digital/physical healthcare

• Experience with government, education-sector, or grant-funded program contracts (e.g., Medicaid/state health agency programs, school-based mental health initiatives)

Benefits, Perks & Stipends

We invest in our people with a comprehensive benefits package designed to support your health, your family, and your life outside of work:

• Health coverage:Medical, Dental, and Vision insurance, plus Long-Term Disability, Life Insurance, a Flexible Spending Account, and a 401(k)

• Time to recharge:12 Company Holidays, Floating Holidays, and Paid Time Off — plus a company-wide Holiday Shutdown between Christmas and New Year's, so you can truly unplug knowing your teammates are offline too

• Growing your family: Parental Leave to be present for what matters most

• Perks & stipends: Health and Wellness Stipend, Home Office Reimbursement, License Maintenance Reimbursement, Commuter Benefits, and Professional Development Reimbursement to support how and where you do your best work

At Brightline we have built a total rewards philosophy that includes fair, equitable, competitive, geo-based compensation that is performance and potential based. Our strategy is based on robust market research, including external advisory specializing in national compensation, and thoughtful input from every level of our organization. Depending on the position, total compensation packages are dynamically structured and may include a combination of cash salary, equity, benefits, wellbeing, and professional opportunity. Compensation for this role varies based on geographic location and market data. Final compensation will be determined by factors including location, skills, experience, and internal equity. In compliance with the Equal Pay for Equal Work Act, the annual base salary range is $180,000 to $200,000.

Our Commitment to Building a Diverse, Equitable, and Inclusive Workforce

At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to the foundation upon which our mission is built. We are committed to:

• building a future where all families can access inclusive, high-quality care

• creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive

• systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems

• ensuring that every employee, candidate, client, and family we serve is valued and respected
  

About Brightline

Brightline is a therapy and psychiatry practice that delivers expert pediatric, teen, and parental mental health care to families and kids up to age 18. Brightline’s virtual and in-person outpatient services include diagnostic evaluation, therapy, psychiatry services (e.g. medication management), and psychological testing (to assess learning differences, school readiness, executive functioning difficulties [e.g. ADHD], and autism). In addition to Brightline’s generalized support, we offer focused programs including those that support anxiety, obsessive compulsive disorders, ADHD, and disruptive behaviors - in alignment with ourstandards of care.

Founded in 2019, Brightline has delivered care to tens of thousands of families withindustry-leading results. We’ve been nationally recognized for clinical excellence and innovation for several years — recent awards include theFast Company 50 Most Innovative Companies (2022) andBehavioral Health Business Companies to Watch Award (2024). Brightline is based in Palo Alto and is backed by investors including Boston Children’s Hospital, Northwell Health, Blue Cross Blue Shield of Massachusetts, Google Ventures, KKR, and Oak HC/FT.