Marketing Technology (MarTech) Associate Director

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. 

TheMarketing Technology (MarTech) Associate Director will lead thestrategic planning, implementation, and optimization of the company’s marketing technology ecosystem toenable compliant, personalized, and scalable customer engagement.
This leader willexplore new technologies,optimize current platforms, andcreate innovative, compliant digital solutions in collaboration with third-party partners todrive business growth, accelerate reach, and enhance HCP, patient/consumer, and payer experiences.

Key Responsibilities

1. Strategic Leadership

• Develop and execute acomprehensive MarTech strategy aligned with the company’scommercialization objectives (e.g., brand growth, omnichannel engagement, patient support).
• Translate enterprise digital strategies into actionable plans for the commercialization unit.
• Influencecross-functional senior stakeholders (Commercial, Medical, Market Access, IT, Compliance) to adopt best-in-class MarTech practices.

2. Technology Exploration & Integration

• Identify, evaluate, and recommendemerging technologies (AI-driven personalization, next-gen CRM, advanced analytics, content orchestration) to drive revenue growth, improve marketing effectiveness, and enhance the customer experience
• Overseeplatform integration (CRM, CDP, email automation, digital asset management, analytics) for aunified view of customers and campaigns.
• Ensuredata security, regulatory compliance & company MLR processes, and alignment with enterprise digital governance.

3. Actionable Insights

• Build design-thinking into the marketing ecosystem to deliver fast-adaptiveuser experiences and solutions using actionable insights for HCP, patient, and payer engagement.
• Develop and maintaindashboards & KPI frameworks to track performance and informcommercial decision-making.
• Partner with analytics and data science teams tooperationalize predictive models (e.g., next best action, consumer segmentation).

4. Vendor & Stakeholder Management

• Managerelationships with technology vendors, agencies, and system integrators to ensure quality delivery and cost optimization.
• Serve as akey liaison with enterprise IT, procurement, and privacy teams for platform negotiations, implementation, and oversight.
• Align MarTech priorities withsenior commercial leadership, ensuring transparency in investments and ROI.

5. Innovation & Change Leadership

• Stay abreast ofglobal trends in digital engagement (e.g., AI, omnichannel orchestration, modular content) and bring innovation into the organization.
• Champion cultural change: Build adoption of new technologies within marketing teams and field force throughenablement programs.
• Foster aculture of experimentation (e.g., protoyping, content personalization techniques).

Expected Deliverables

• MarTech Roadmap: 3–5-year plan with prioritized investments and capability milestones, with clear innovation deliverables to  enable business (AI, automation, data etc)
• Technology Architecture Blueprint: Integration strategy for CRM, CDP, automation, and analytics platforms and full connectivity with EDB
• Omnichannel Playbooks: Standardized approaches for HCP, patient, and payer engagement, operating with a consumer mindset.
• Content Operations Framework: Streamlined MLR-approved workflows for compliant content deployment.
• Performance Dashboards: Unified reporting for channel performance, ROI, and engagement.
• Vendor Ecosystem Plan: Optimized partnerships with agencies, SaaS providers, and consultants.

Qualifications & Requirements

• Bachelor’s inMarketing, Business, Information Technology, or related field (MBA preferred).
• 10+ years in MarTech or related fields,3+ years in leadership.
• Deep experience inCRM, CDP, marketing automation, and analytics platforms.
• Proven track record inlarge-scale transformation projects (project planning, resourcing, risk mitigation).
• Strongcross-functional leadership skills with experience inmatrixed global organizations.
• Understanding ofpharma commercialization and compliance frameworks.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.