Product Marketing Lead

About Hadrius

Automating Securities Compliance

The role

**This is a full-time role as a Product Marketing Lead, located onsite in New York, NY.**We’re looking for a sharp, execution-driven Product Marketing Lead to define our ICP, positioning and messaging, sales enablement, and product launches, and turn that into measurable revenue impact. This is a foundational GTM role: you will directly influence pipeline, win rates, and sales velocity.You’ll sit at the center of Sales, Product, and Marketing, ensuring we are telling a clear, differentiated story in every deal, every campaign, and every product launch. You’ll own how the market understands Hadrius and why we win.This is not a “support” function, this is a revenue-driving role. You will operate as a mini Head of PMM, owning strategy and execution end-to-end.You will work directly with the founding team to design and build the future of the financial compliance system. We pride ourselves on having a culture that rewards impact and success generously. We’re focused first and foremost on empowering each other to do our best work, today and into the future. You'll be on a team that works incredibly hard and seeks other exceptional people excited to do the same.### **Responsibilities****First week:*** Deeply understand our ICP, product, segment, and competitive landscape* Shadow sales calls to learn how deals are won and lost* Audit existing messaging, decks, and website, identify gaps and inconsistencies* Build initial hypothesis on “why we win” and “where we lose”* Define and roll out a clear ICP + segmentation framework**First month:*** Establish core positioning and messaging across product and segments* Ship a new sales narrative (deck, talk track, key objections)* Build battlecards and competitive positioning* Partner closely with Sales to improve deal conversion and consistency* Define baseline metrics across pipeline influence, win rate, and sales velocity**First 3 months & beyond:*** Drive measurable impact on pipeline influenced, win rate, and sales cycle length* Ensure >80% of deals are using PMM messaging and assets* Own all product launches (messaging, enablement, GTM strategy)* Build a consistent win/loss feedback loop and feed insights into Product + GTM* Continuously refine positioning as we expand into new segments and modules### **What “Good” Looks Like*** Clear ICP and differentiated positioning* Sales, marketing, and product tell the same story* Higher win rates and faster deal cycles* Strong understanding of why deals are won/lost* Messaging directly tied to revenue outcomes### **About You*** **Operator first:** You’ve done the work yourself, not just managed it* **Revenue-minded:** You think in pipeline, win rate, and velocity* **Exceptional communicator and storyteller.:** You can turn complex products into simple, compelling stories* **Strategic + hands-on:** You define the narrative and build the assets* **Grit:** You move fast, iterate, and continuously improve* **All-in:** You want to build a category-defining company### **Qualifications*** 5–8 years of experience in B2B SaaS product marketing* Experience owning positioning + messaging end-to-end* Strong sales enablement track record (decks, battlecards, objection handling, discovery frameworks)* Experience with complex, multi-stakeholder sales cycles* Proven track record of influencing pipeline, win rates, and deal velocity* Experience launching new products or modules* Strong analytical skills, can translate win/loss insights into GTM strategy**Strong bonus:*** Experience in fintech, compliance, legal, security, or data* Experience selling into RIAs, broker-dealers, or financial services* Experience with multi-product platforms and “platform vs point solution” positioning* Background at companies with strong GTM rigor (e.g., Stripe, Ramp, Rippling, Gusto, Plaid)### **Benefits*** 401k (100% match up to 6%)* Healthcare, dental, vision.