Creative Strategist - Script (Performance Marketing) - SuperKalam (Bangalore)

About SuperKalam

AI-Powered Super Mentor for Test Prep

The role

**Location:** Bangalore (in-office)\**Type:** Full-time (preferred) | Open to exceptional interns / freshers\**Team:** Growth / Marketing\**Start date:** ASAP### About SuperKalamSuperKalam is a YC-backed EdTech startup building an AI-first personal mentor for students. We started with **UPSC**, and we’re now expanding fast into **K-12**. Our focus is simple: help students learn better with clear guidance, daily discipline, and strong outcomes, with AI.---## What this role isWe’re hiring a **Creative Strategist** who will own the end-to-end process of **performance marketing creatives** — from finding real user problems to turning them into high-converting ad scripts, and getting those scripts produced with creators + editors.This is not a “just write scripts” role. This is a **hook + execution** role.---## Key responsibilities### 1) User research → hooks* Call students/users regularly (this is core to the job)* Understand: their pain, motivation, objections, and what “success” looks like for them* Convert insights into clear “hooks” (the one sharp reason someone should care)* Maintain a running “Hook Library” with proof points, examples, angles, and winning patterns### 2) Scripts → ad creatives* Write practical, performance-first scripts for short video ads (15s–60s)* Create multiple variants per hook (different openers, tones, formats, CTAs)* Work closely with the team to prioritize what to test weekly (high volume, fast iteration)### 3) Production execution* Coordinate with creators and video editors to get creatives produced* Hire / onboard creators when needed (part of the job)* Ensure speed + quality: clear briefs, fast feedback loops, zero micromanagement needed### 4) Growth experiments (bonus scope)* Partner with influencers / creators when it makes sense* Support other growth initiatives: partnerships, distribution experiments, new funnels* Help the team scale what works across **UPSC + K-12**---## What we’re looking for### Must-have* Based in **Bangalore*** Strong ownership mindset: you move work forward without waiting for instructions* Comfortable talking to users/students on calls daily* Strong communication + writing skills (simple, direct, no fluff)* Bias for action + high accountability (you treat outcomes as your responsibility)### Preferred* Experience in a **B2C startup** (content / growth / performance marketing / creative strategy)* You’ve worked with Meta/Google ad creatives or understand what makes ads convert* You understand “hook → script → production → iteration” workflow### Freshers / internsFreshers & interns can apply **if** you are highly proactive, sharp with communication, and can show proof of work (scripts, content, experiments, side projects, reels, anything real).---## What success looks like (in 21-30 days)* You’re running a steady engine of user calls → hooks → scripts → produced creatives* Clear weekly output: consistent creative volume + learning loop* You start building repeatable “winning angles” for UPSC and K-12* Creators/editors work smoothly with your briefs and feedback---## Why join* High ownership, high learning, real outcomes* Work directly on the growth engine of a YC-backed company* Chance to build a creative machine from scratch---## How to applySend:1. Fill [THIS FORM](https://forms.gle/a1pm9Dbgwr11NoRh8) (IMPORTANT) 2. If you are looking out urgently and feels you fit the role exactly - mail me at vimal (at) superkalam (dot) com with some proof of work. \ Mail Subject you can keep - (**Content Strategist - Reaching out**)\ Don’t reach out if you haven’t spend atleast an hour on SuperKalam product / research (If you don’t have samples, create them — we value action.)**⭐ Important**Please apply only if:* You have written scripts before* You can share actual examples of your work* You enjoy performance marketing and consumer psychology* You are comfortable with feedback, testing, and iterationWe are looking for people who want to build winning ads consistently - not just write fancy lines. All the best! ♥️---