VP of Brand Marketing

About Clinikally

India's Telemedicine Platform & Online Pharmacy for Dermatology Care

The role

Clinikally is looking for a visionary VP of Brand Marketing to be the ultimate architect of our brand narrative. We are building the future of personalized dermatology in India through our full-stack marketplace and online consultation platform. Your leadership will be pivotal in translating these technologies into a beloved brand experience that highlights our expertise and medical-grade authority in the skincare and haircare industry.### **What You'll Be Doing*** **Define and Evolve Brand Strategy:** Develop our overarching vision and identity. You will ensure our commitment to excellence is reflected in our positioning and internal culture across all platforms.* **Narrative and Storytelling:** Craft compelling brand narratives that resonate with the Indian consumer. You will build emotional connections around our transformative wellness journeys and hero categories like our [**Hair serums**](https://www.clinikally.com/collections/hair-serum) and [**skin cleansers**](https://www.clinikally.com/collections/skin-cleanser).* **Lead Integrated Campaigns:** Spearhead large-scale campaigns across digital, social, and PR. You will oversee marketing for our upcoming offline experience centers, showcasing the science behind our [**Hyaluronic Acid Moisturizers**](https://www.clinikally.com/products/clinikally-hydrasoothe-moisturiser) and [**pH-balanced skin cleansers**](https://www.clinikally.com/products/clinikally-hydrasoft-gentle-skin-cleanser).* **Brand Experience Ownership:** Partner with Product and Tech teams to ensure the brand promise is delivered from discovery to post-purchase. This includes the high-touch experience of receiving our **personalized treatment plans** and physical products.* **Insights and Innovation:** Dive deep into consumer insights and market trends to refine our strategy. You will identify opportunities to differentiate advanced solutions like our [**Niacinamide serums**](https://www.clinikally.com/products/clinikally-the-ultimate-nia-10-niacinamide-serum) and [**non-comedogenic sunscreens**](https://www.clinikally.com/products/clinikally-sunprotect-sunscreen-spf-50-pa) in a competitive landscape.* **Inspire and Grow the Team:** Lead and empower our marketing talent, fostering a culture of creativity and executional excellence across all clinical and cosmeceutical categories.* **Agency and Partner Management:** Oversee agency relationships and brand growth for our partner portfolio, including global leaders such as [**Cipla**](https://www.clinikally.com/collections/cipla)**, [Cetaphil](https://www.clinikally.com/collections/cetaphil), [iS Clinical](https://www.clinikally.com/collections/is-clinical),** and [**Pilgrim**](https://www.clinikally.com/collections/pilgrim).* **Brand Health and Measurement:** Define and track metrics to ensure a strong ROI on brand investments while building long-term consumer trust.### **What We're Looking For*** **Experience:** 8 to 10 years of progressive brand leadership, primarily in D2C, beauty, or health marketplaces in India.* **Proven Track Record:** Experience building and scaling beloved consumer brands from an early stage to significant market presence.* **Communication:** Exceptional strategic thinking with the ability to translate complex clinical ideas into compelling consumer stories.* **Cultural Nuance:** Deep understanding of the Indian consumer landscape, regional sensitivities, and evolving market trends.* **Approach:** A data-informed approach to qualitative brand building and a true entrepreneurial spirit.### **Experience Our Platform**To better understand how we connect our customers with the best derma services & guidance, feel free to explore our platform:* Download the [**Clinikally**](https://play.google.com/store/apps/details?id=com.clinikally.app) app for Android* Download the [**Clinikally**](https://apps.apple.com/us/app/clinikally-skin-hair-health/id6743621924) app for iOS* Website: [**https://www.clinikally.com/**](https://www.clinikally.com/)