Growth and Marketing Lead

About Landeed

Landeed is India’s digital infrastructure for property intelligence, title verification and transactions

Tech

### Backend Rust, gRPC, and PostgreSQL on AWS. We're building a next-generation API, prioritising good tools for getting code from local to prod with minimal red tape and review. We're also working on new tools like a dynamically created DAG of automated workflows that will pick apart and analyze ownership history, making the information immediately available to the user. ### Frontend React Native, Redux, CodePush, Detox, and RNTL. React Native has allowed us to prototype extremely quickly, taking an average of 3 weeks to release entirely new apps. We focus on ease of use and quick iteration, gathering feedback from users and pushing updates immediately with codepush. We've also developed a custom framework for forced updates when breaking changes are required.

The role

**We’re building India’s first land-tech brand. You’ll make it famous. \ Everyone in India owns land, thinks they own land, or wants to own land. \ Everyone fears losing it, or fighting for it. \ But no one understands how to navigate this. \ We’ve got the tech. We’ve got the network. Now we need someone who can make it a \ household product — across languages, across formats, across platforms.** \ \ **What You’ll Own** \ • Mass-market marketing engine: Run digital and offline campaigns that convert both \ tech-savvy users, uncles and people who’ve never seen an EC in their life. \ • Hyperlocal content + performance: Facebook in Vijayawada, Telegram in \ Hyderabad, hoardings in Bengaluru — you’ll figure out where the users are, and how \ to speak their language. \ • Trust-building comms: Videos, articles, influencers, local language explainers — \ anything that goes deep to the Indian landowner. You’ll simplify what lawyers \ complicate. \ • Distribution experiments: From channel partners (like real estate agents or MeeSeva \ centers) to field agents or mandal-level WhatsApp groups — you’ll design systems \ that scale. \ • Team building: Hire and lead content folks, ad ops, vernacular translators, and even \ ground staff if that’s what growth needs. \ \ **Who You Are (or at least, who we want you to be)** \ You don’t need to tick every box. But some are non-negotiable: \ Must-haves \ • You are obsessed with the end user — how they think, what they fear, how they \ decide. You don't ship campaigns for CPMs, you ship them to change behavior. • You’ve built for real India — not just Instagram India. You know how different \ Bhopal is from Bangalore, and how Bhimavaram thinks. \ • You have run marketing that leads to transactions, not just impressions. You’ve \ owned CAC. You’ve bled for ROAS. \ • You know how to build trust — especially when the product deals with legality, fear, \ and money. \ Nice-to-haves \ • You’ve led vernacular or regional campaigns \ • You’ve worked in fintech, govtech, proptech, insurance, or any sector where the \ user doesn’t understand what they’re buying, but still must buy it \ • You’ve worked on or with distribution-led growth — ground teams, WhatsApp \ flows, channel partners, etc. \ \ **What You’ll Have Autonomy Over** \ • Narrative → “India’s fastest title search engine” is just the feature. You’ll shape the \ emotion behind it. \ • Budget → We’ll back you to scale the best-performing bets, and cut what doesn’t \ work. \ • Org → Build your marketing team from scratch. You’re the first marketer in the \ company. \ \ **Why Join Us** \ • This isn’t a D2C brand peddling vanity or hype. This is real India, real problems, \ real consequences. \ • You’ll build the first brand that makes property paperwork feel understandable, \ urgent, and empowering. \ • You’ll see your work on WhatsApp groups, family calls, and mandal office walls. \ • And you’ll get to do it before anyone else does — because we’re ahead of the \ curve, and we intend to stay that way. \ \ **How to Apply (Don’t be boring)** \ Send a plan. \ If you were running marketing at Landeed, what would your first 30 days look like? \ Pick any region, any channel, any persona. \ Convince us you understand the user — and know how to reach them. Qualifications: Bachelor's degree in a STEM field (Science, Technology, Engineering, or Mathematics). Minimum of 3 years of experience in digital marketing. Proven experience in developing and executing successful digital marketing campaigns. Strong analytical skills and experience in analyzing campaign data to make data-driven decisions. Excellent communication skills and the ability to work collaboratively with clients and team members. Passion for digital marketing and a commitment to continuous learning and improvement.