SEO Associate

About Binks

A zero inventory, zero returns factory-to-consumer apparel company

The role

Every woman is looking for the perfect fit. We’re looking for an SEO expert to make Binks their #1 Google search result. If you know how to get us there, we’d love to have you on our team. You’ll work closely on both on-page and off-page SEO, and have a team of content writers supporting you. This is an individual contributor role and is remote. What you’ll do: - Recommend ways / identify new opportunities to make our website SEO friendly to drive more organic traffic - Conduct a keyword research exercise to identify relevant ones for our brand; develop a strategy to target -keywords & monitor them every month - Work closely with the content team on blog themes and frameworks to deliver excellent SEO results - Implement link-building initiatives and suggest compelling ways to increase backlinks (paid & organic) - Optimise website pages to improve SERP ranking - Chalk out your approach and best practices to leverage our Google My Business presence. - Tap into local SEO techniques and create playbooks for new city launches - Share recommendations on Video SEO - Work towards getting Binks featured on Chrome / Google Discover / News - Leverage SEO tools such as SEMRush, DemandJump impactfully to derive keyword insights and content recommendations Measure MoM SEO performance and present your findings and way forward in a thoughtful way You have: - 2-4 years of experience in this space - Understanding of web analytics tools - Understanding of ranking factors and search engine algorithms - The ability to prioritise and plan key SEO-focused projects that’ll deliver high-impact results - Expertise in using keyword research tools such as Google Keyword Planner, SEM Rush & keep a tab of innovative SEO tools - Basic understanding of analytic tools such as CleverTap, Google Analytics, Google Trends (a plus) - Knowledge of HTTP protocols, server responses, browser requests, cookies, FTP, SFTP, SVN You are: - A self-starter with an autonomous style of working - Able to think of SEO keeping customer perspectives and user journey in mind - Meticulous about monitoring trackers and bringing back actionable insights to the team - Curious; you keep yourself updated on the latest in Google’s algorithm and enjoy research and learning - Collaborative

Skills

• Search