GTM Generalist - Growth & Market Expansion

About Educato

Worldwide exam-prep platform

Tech

How do you scale **top-tier exam prep** to **thousands** of **unique** exams with a small team? **You automate like crazy!** To tackle that challenge while delivering a **stellar user experience**, we obsess over quality—clean, performant code, intuitive interfaces, and rock-solid infrastructure. Our tech stack includes **Nuxt/Vue**, **TypeScript**, **Supabase/Postgres**, and **LLMs**, chosen to build scalable systems that let us move fast without cutting corners.

The role

### Educato · Bucharest, Romania · Fully in-office**Salary:** USD 30,000–60,000 gross per year**Experience:** No prior professional experience required**Commitment:** Full-time, 48 hours per week.### About EducatoEducato (YC S24) is building an AI-powered learning platform for the exams that shape people’s futures. We combine personalized study plans, practice questions, mock exams, and AI tutoring to help learners prepare more effectively.We’re looking for a resourceful, commercially minded generalist to help more learners discover Educato and become paying customers. You’ll work directly with the founders across growth, partnerships, and market expansion.**You don’t need a marketing background. You do need initiative, curiosity, and the ability to get things done.**### What you’ll do* **Find and understand our customers.** Talk to students, teachers, and communities to understand how people prepare for exams, what they struggle with, and what would make them choose Educato.* **Launch and improve growth experiments.** Test acquisition channels, messaging, landing pages, content, referrals, and campaigns. Measure what happens and improve or stop experiments accordingly.* **Build partnerships that bring in users.** Find and approach educators, creators, student organizations, and other relevant partners. Take conversations from first outreach through launch and follow-up.* **Help launch new exam markets.** Research opportunities, understand competitors, test demand, coordinate launches, and turn successful experiments into repeatable ways of acquiring customers.You’ll be hands-on. That might mean writing campaign copy in the morning, speaking with a potential partner in the afternoon, and reviewing conversion data before deciding what to try next.### What we’re looking for* **You make things happen.** You don’t wait for a detailed playbook. You can show us something you started, organized, sold, or grew, even outside a formal job.* **You communicate clearly and persuasively.** You can write a convincing message, ask good questions, and build relationships with people you’ve just met.* **You’re comfortable with numbers.** You’re willing to work with spreadsheets and analytics, understand conversion rates and acquisition costs, and distinguish activity from results.* **You’re persistent and adaptable.** You follow up, learn from unsuccessful experiments, take feedback well, and stay organized while handling several moving parts.You do not need a business degree, startup experience, or a previous GTM title. A side project, community you built, event you organized, or small business you ran can be just as relevant.### Why joinYou’ll learn how to grow a business by doing the work: finding customers, testing channels, negotiating partnerships, and launching into new markets. You’ll have direct access to the founders and room to take on larger responsibilities as you demonstrate results.### How we workThis is a demanding, execution-focused role based **entirely in our Bucharest office**, not a remote or hybrid position. We value initiative, fast learning, and follow-through. Success means bringing in customers and finding approaches we can repeat, not simply producing plans or presentations.### How to applySend your CV or LinkedIn profile and a short example of something you made happen. Explain the goal, what you personally did, and the result. It does not need to come from paid work.