Growth Marketing Lead

About Tab

Revolutionising the way travellers discover, plan and book a trip

Tech

Our backend & web stack: Python, JavaScript, ReactJS, Postgres. We also write in Swift, Java and React Native for our mobile apps. Our platforms include: * Mobile payments app, built in React Native for iOS and Android, enabling Merchants around the world to take in-person payments from travellers, with the phone in their pocket. * Booking and Payments Webapps, built on Flask + Postgres + React, gives Merchants the tools to take bookings and get paid ahead-of-time, in-person and after-the-fact on any device. * Payments Core, built on Python 3 + Postgres + Redis, supporting international payments across over a hundred currencies in real-time 24/7 with zero downtime * The Guide, built on Django + Postgres + Svelte, is our new digital guidebook designed to support hundreds of thousands of businesses and travellers around the world. We move fast, so you'll start having a meaningful impact on the business in your first week as we execute our ambitious growth plan. You'll also be encouraged to contribute across all areas – we all help each other out.

The role

**About Tab**Tab is a payments and bookings platform for tourism and hospitality businesses — hotels, hostels, tour operators, dive shops and retreats — across some 40 countries in Latin America, Africa and Asia. We serve markets where the likes of Stripe and PayPal don't operate directly, helping thousands of businesses get paid by travellers from around the world.We're backed by Y Combinator and run as a deliberately lean team: no agencies, no layers, high ownership.**The role**You'll own lead generation at Tab: generating demand and capturing inbound leads across our key B2B acquisition channels. You'll be the person accountable for how new merchants find us, and you'll have real budget, real autonomy, and a direct line to the numbers._Paid ads:_* Own targeting and budget allocation across campaigns* Own creative and landing pages* Run our current paid channels (Google, Meta) and expand into new ones — ChatGPT, Reddit, TikTok, LinkedIn, and vertical-specific channels for our industries* Build prospecting and retargeting that works across the full customer journey_Outbound email:_* Own personalisation, copy, creative and cadence* Manage our sending systems and monitor the associated infrastructure (deliverability, domains, warm-up)_Referrals and partnerships:_* Run our referral programme and ambassador programme* Develop partnerships that drive customer acquisition_Working with other teams:_You'll collaborate closely across the company on:* Key messaging, copy and creative guidelines* The marketing website* Email leads and personalisation data* Social media presence and content* Content for our website* SEO and GEO (generative engine optimisation)Across all of this, you'll own tracking and reporting: clear metrics for every channel, plus the marketing website.**Who we're looking for**_How you work_* You reach for AI naturally and have an instinct to automate — using AI tools where they help, and working manually where that's better* High agency: you spot what needs doing and do it, without waiting to be asked* Comfortable in a lean team — we don't use agencies, so you'll be hands-on across strategy and execution* You work well across teams, not in a silo* Strong technical and AI skills* Strong analytical skills — you're at home in the data* Good judgement across writing, creative and design* Spanish or French is helpful, given the markets we serve* You don't need to be great on merchant calls — this isn't a sales role_Experience_4–8 years in lead generation, ideally in B2B or fintech, ideally at a startup