Growth & Content Marketing

About Finku

AI powered personal finance app for Indonesia

Tech

We use React Native front-end and NodeJS back-end, with AWS servers! More details to be shared later in the interview process

The role

**Role Responsibilities:**Organic Growth & Content* Develop and execute Finku's organic social media strategy.* Create and scale short-form content designed to maximize reach, engagement, and shareability.* Research trends, audience insights, and viral content frameworks to generate high-performing content ideas.* Collaborate with designers, creators, and internal teams to produce compelling content.* Analyze content performance and continuously test new hooks, formats, and storytelling approaches.Paid Marketing* Support the management and optimization of Meta, TikTok, and Google Ads campaigns.* Monitor campaign performance and identify opportunities for improvement.* Report on key marketing metrics and provide actionable insights.**Role Requirements:*** 2-4 years of experience in Social Media, Content, Growth, or Digital Marketing.* **Proven track record of creating high-performing or viral content** (portfolio required).* Strong understanding of content frameworks, storytelling, and social media algorithms.* Deep understanding of Gen Z and Millennial audiences and digital culture.* Hands-on experience with **Meta Ads, TikTok Ads, and Google Ads**.* Creative, analytical, and highly experimental.