Creative Strategist, Israel & Gaming

Meta is seeking a Creative Strategist to lead advertising creative strategy for the Israel market and the global gaming vertical. In this role, you will partner with key advertisers to develop data-informed, culturally resonant creative frameworks that drive measurable performance across Meta's advertising platforms, including Facebook, Instagram, and Reels. You will serve as a subject matter expert at the intersection of culture, technology and performance creative, helping gaming brands and Israel-based advertisers unlock growth through compelling, platform-native storytelling and creative innovation.

Responsibilities

• Develop and drive creative strategy for gaming advertisers and Israel-market clients, translating brand objectives into platform-native creative frameworks across Meta's advertising surfaces
• Lead cross-functional creative strategy projects in partnership with sales, marketing science, and product teams to deliver integrated solutions for advertisers
• Analyze creative performance data and A/B testing results to identify patterns, generate insights, and iterate on creative hypotheses that improve advertiser outcomes
• Build and present creative strategy narratives to advertisers and agency partners, adapting communication style for diverse audiences including brand marketers, performance teams, and executive stakeholders
• Contribute to organizational creative strategy by developing scalable playbooks, vertical-specific best practices, and thought leadership content for the gaming and Israel market segments
• Proactively identify emerging creative trends in gaming advertising and the Israel market, translating them into actionable recommendations for clients and internal teams
• Leverage AI tools to accelerate creative ideation, brief development, performance analysis, and the production of scalable creative strategy assets
• Coach peers on creative strategy methodologies, efficient workflows, and how to apply gaming and market-specific insights to client engagements
• Align creative strategy priorities across multiple stakeholder groups, holding teams accountable to shared goals and surfacing tradeoffs when competing priorities arise

Minimum qualifications

• 8+ years of experience in creative strategy, brand strategy, or creative development within an advertising agency, advertiser, or technology platform
• 8+ years of experience developing and presenting creative strategy recommendations to clients or internal stakeholders across multiple levels
• Experience using creative performance data and testing frameworks to inform and iterate on creative strategy
• Experience leading large-scale, cross-functional projects and influencing decisions across multiple teams without direct authority Demonstrated use of AI tools to enhance creative strategy workflows, including ideation, brief writing, or performance analysis
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience developing creative strategy for disruptors in a global environment
• Experience presenting creative strategy at an executive level and influencing advertiser investment decisions through data-backed storytelling
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience building vertical-specific creative playbooks or scalable creative frameworks adopted across an organization or client base