WeLab Bank - (Senior) Officer, Marketing

WeLab, a leading pan-Asian fintech platform, operates two digital banks (WeLab Bank and Bank Saqu) as well as multiple online financial services in Hong Kong, Mainland China and Indonesia, with over 70 million individual users and over 700 enterprise customers. WeLab uses game-changing technology to help users access credit, save money, and enjoy their financial journey.  

At WeLab, we always put our people first. Embarking on a career with WeLab means being part of the driving force to make financial services accessible for everyone. In our flat and agile organization, you will get all the opportunities to make real impacts and deliver change. Most importantly, while you achieve greatness, we will ensure you have an amazing experience at WeLab! 

Our team is energetic and passionate who can deliver and execute, and we are looking for intellectually curious, open-minded, and smart-working individuals who are just as passionate as we are about making financial services enjoyable. 

Join us to build a better financial future for everyone! 

About You:

• You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment 
• You enjoy doing purpose-led and meaningful work 
• You have a strong thirst for knowledge and are driven to find solutions that don't exist yet 
• You are comfortable with ambiguity and extremely resourceful (in your past life, you could've been a detective) 
• You always find a way to get things done without sacrificing the quality of your work, integrity, and values 
• No task is off limits for you 
• You are humble and prioritize the success of the team over your own with an eagerness to help those around you 
• You don't shy away from challenges and can bounce back from setbacks 

About the role: 

Responsible for planning, executing, and optimizing customer acquisition campaigns across Deposit, Payment, Card, FX, Wealth, and related banking products. The role supports the Performance Marketing Manager in driving business growth, managing channel performance, coordinating agencies and partners, and delivering data-driven recommendations.

What you’ll do and what success looks like in this role

• Manage and optimize acquisition campaigns across Deposit, FX, Global Wallet, Payment, and Wealth products.
• Monitor campaign performance, analyse results, and provide regular reporting and recommendations.
• Support media planning, budget allocation, and campaign forecasting to achieve business targets.
• Coordinate campaign execution with internal stakeholders and external partners.
• Develop and review marketing content, creative assets, and ad copies.
• Manage relationships with agencies, aggregators, and media partners to ensure effective campaign delivery.
• Oversee campaign tracking, attribution, rewards fulfilment, and reporting processes.
• Drive testing and optimization initiatives to improve conversion, CPA, and ROI.
• Support cross-sell initiatives, strategic projects and stakeholder communications to drive growth across the bank's product portfolio.

What is required and what we’re looking for

• Degree holder in Marketing, Business, Communications or a related discipline.
• Minimum 3 years' experience in performance marketing, digital marketing, media planning or customer acquisition; candidates with more experience may be considered for Senior Officer.
• Hands-on experience managing SEM campaigns and performance-driven digital acquisition activities.
• Familiarity with Google Ads, PMax, Facebook Ads, web analytics and campaign tracking tools.
• Experience working with media agencies, creative agencies, aggregators and external partners.
• Experience in banking, fintech, financial services or other regulated industries is an advantage.
• Strong analytical, project management and stakeholder management skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and copywriting skills, with the ability to translate product propositions into compelling and compliant customer messaging.
• Proactive, detail-oriented team player who thrives in a fast-paced environment and works effectively across functions.
• Fluent in English and Cantonese; Mandarin is an advantage.
  

Perks and Benefits to enrich your experience at WeLab:

• Learning and development stipend - we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn 
• Wellness and happiness – Numerous activities to let you focus on your physical and mental wellbeing. We allow flexible time offs to take care of personal matters and to enjoy time with family and friends 
• Comfortable and positive work environment – Open plan office for easy collaboration and social with your colleagues, or branch out into your own thinking pods when needed, with FREE food and drinks for when you want to recharge 
• Work smart, play hard – Connect with your colleagues over food and drinks at the stocked pantry, in the spacious social area with board games and a ping pong table, or over activities like hiking, yoga, badminton, etc. 
• A big and contagious smile on everyone’s face to make you happier :) 

WeLab’s Awards & Recognitions:

• Asia Banking Finance Retail Banking Awards: Virtual Bank of the Year - Hong Kong  
• CNBC Disruptor 50: the only Hong Kong-based company on the list 
• Financial Times Asia-Pacific High-Growth Companies: #2 in ranking  
• The Chinese University of Hong Kong “Corporate Innovation Index”: #1 in ranking 
  

We offer a competitive salary package to the successful candidate. If you are interested in joining this exciting team, please apply with resume via the "Apply" button below.

All information provided by applicants will be used for recruitment purposes only. Information of unsuccessful applicants will be destroyed within 24 months of receipt.