Website Operations Manager

The Digital Marketing team is seeking an organized, proactive Website Operations
Manager. In this role, you will serve as a key point of contact between business
stakeholders and IT, facilitating website execution and technical delivery. As a
self-starter and practical problem solver, you will translate business requirements into
actionable user stories, manage Jira sprint priorities, and help optimize our digital
platforms for peak efficiency.

Essential Duties
● Sprint & Backlog Management: Facilitate the Agile planning cadence in Jira,
working with stakeholders to translate business needs into clear user stories and
prioritizing tickets for upcoming development sprints.
● Cross-Functional Collaboration: Partner closely with IT to plan sprint capacity,
track deliverables, clear everyday blockers, and maintain steady progress toward
digital goals.
● Requirements & Solution Alignment: Gather business requirements and work
alongside technical teams to identify practical, efficient solutions for website
enhancements.
● Web Governance & Ticketing: Monitor website health, triage incoming
user/stakeholder requests, and manage ticket prioritization.
● Technical SEO & AEO Execution: Support technical SEO and Answer Engine
Optimization (AEO) initiatives. Monitor and help optimize site speed, URL
structure, and Schema markup for search engines (Google, Bing) and AI
discovery tools (ChatGPT, Gemini, Perplexity).

Qualifications
● 3–5 years of experience coordinating or managing web delivery in a
cross-functional environment.
● Hands-on experience working directly with IT teams, writing clear user stories,
and managing sprint cycles in Jira.
● Strong foundational understanding of Agile/Scrum practices (backlog grooming,
sprint planning, retro).
● Familiarity with enterprise CMS platforms (Sitecore experience is a plus).
● Experience with Google Analytics 4 to review page performance and inform ticket
priorities.
● Exposure to web tools/integrations (e.g., chatbots, localization, customer
reviews, AEO/SEO practices).
● Working knowledge of web deployment flows (testing features in UAT through
live production).

Education & Requirements
● Bachelor's Degree required.

into actionable project steps.
● Strong organizational skills with a customer-first mindset.