Web Developer with E-Commerce and SEO Expertise

Position Overview:

The Web Developer will design and build a website that integrates with our current store, with the long-term goal of establishing a fully independent e-commerce platform. The ideal candidate will have experience in website development, e-commerce, and SEO to drive traffic and enhance the customer journey. This role requires a proactive individual who can balance immediate integration needs with future development goals.

Key Responsibilities:

Website Development and Integration:

• Design a user-friendly website that reflects the brand, focusing on a clean, engaging layout that encourages browsing and purchases.

• Integrate the current store onto the website, allowing for easy product updates and inventory management.

• Implement a customer review feature to build trust and provide social proof, encouraging feedback on products.

• CRM Integration

SEO and Content Optimization:

• Develop SEO strategies for product descriptions, meta tags, and headers to increase search engine visibility and drive organic traffic.

• Collaborate with the founder on content ideas and optimize on-page elements to align with trending keywords in wrestling and apparel.

• Set up Google Analytics and tracking tools to monitor user behavior, traffic sources, and conversion rates.

E-commerce Transition Planning:

• Plan the roadmap for transitioning to a fully independent e-commerce platform, including setting up payment processing, checkout, and shipping options.

• Conduct testing and quality assurance to ensure a smooth user experience across desktop and mobile.

• Prepare for future growth by building a scalable website architecture that can handle additional features as the business expands.

Job Category:

Web Development/ SEO Optimization

Skill Sets Required / Preferred

Qualifications:

• 3+ years of experience in web development with a focus on e-commerce and SEO.

• Proficiency in HTML, CSS, JavaScript, PHP, etc

• Proficiency in website development platforms (e.g., WordPress, Shopify) and e-commerce integrations.

• Strong understanding of SEO principles, analytics, and performance optimization

• Basic graphic design skills

• Excellent problem-solving skills, attention to detail, and ability to work independently to meet project goals