Web Content Manager

Web Content Manager 

The Web Content Manager writes, builds, and maintains content across the Midway University website so that people, and the AI tools they increasingly use to research colleges, can find accurate and current information about the university. Using the university's content management system (CMS) and established templates, this position creates campaign and event landing pages, manages shared content that appears across many pages and channels, and connects the website with email, social media, video, news, and recruitment communications.  

Working closely with the Marketing and Communications team and partners across campus, the Web Content Manager ensures every page meets brand standards, accessibility requirements, and search best practices, including the practices that shape how the university appears in AI-generated answers from tools such as Google AI Overviews, ChatGPT, Gemini, Perplexity, and Microsoft Copilot.  

Though primarily a content role, this position requires working knowledge of HTML, CSS, and basic JavaScript, along with light back-end work in Cascade and Modern Campus, such as adjusting templates, configuring reusable components and setting up content feeds. Custom development and server administration is managed by Information Technology.  

The ideal candidate is a clear writer who is detail-oriented, organized, and service-minded, and who enjoys turning content from many sources into consistent, accessible web experiences for prospective students, current students, families, alumni, and the broader community.

Content for AI Visibility and Search 

• Write and structure web content so search engines and AI tools can accurately summarize and cite it, using clear headings, plain language, and direct answers to common questions. 
• Create and maintain FAQ content on the topics prospective students and families ask about most, such as admissions, cost, financial aid, and outcomes. 
• Implement structured data (schema.org markup) for programs, events, FAQs, and other key  content. 
• Apply SEO best practices and stay current on changes in AI search, recommending adjustments as tools evolve. 

Shared and Structured Content 

• Build and manage reusable content components, such as program details, deadlines, tuition and fee information, contact blocks, calls to action, and required disclosures, so information is updated once and displays correctly everywhere it appears. 
• Maintain the feeds and integrations that bring shared content into the website, including news, events calendars, faculty and staff directories, academic catalog and program data, and social media. 
• Work with content owners to confirm the authoritative source for key information and reduce duplicate or conflicting pages. 

Landing Pages and Campaign Support 

• Build and launch landing pages for admissions, enrollment, events, advancement, and marketing campaigns using existing CMS templates, components, and page layouts. 
• Translate creative briefs, copy, and design direction from the Marketing and Communications team into well-structured, on-brand web pages. 
• Add and configure forms, calls to action, and embedded content, coordinating with system owners (e.g., admissions CRM, event registration, and giving platforms) so submissions route correctly. 
• Apply UTM parameters and tracking codes so campaign performance can be measured. 
• Meet campaign deadlines and coordinate launch timing with the marketing, social media, and email managers. 

Integrated Digital Content 

• Coordinate with the email, social media, video, news, and digital advertising teams so web content supports and aligns with messaging across channels. 
• Adapt stories, videos, publications, and social content for the web, and prepare web content so it can be reused in other channels. 
• Embed and optimize video, social media, virtual tours, and other media, including transcripts and captions that add searchable, accessible text. 
• Ensure web pages connect smoothly with the admissions CRM (Recruiter), email journeys, event registration, and giving platforms so users move from one touchpoint to the next without gaps or conflicting information. 
• Contribute to a shared editorial calendar, so web updates align with campaigns, news, and key enrollment and advancement dates. 

Website Updates and Maintenance 

• Update and modify existing web pages, including text, images, video, navigation, and page structure, in response to requests from campus departments and the Marketing and Communications team. 
• Manage the web request queue: receive, prioritize, and track requests, and communicate timelines to requestors. 
• Conduct periodic content audits to identify outdated, redundant, inaccurate, or inconsistent content and broken links, and work with content owners to update, consolidate, or retire pages. 
• Prepare and optimize images and media for the web, including cropping, resizing, and compressing files. 
• Perform quality assurance testing on desktop and mobile devices and across major browsers before and after publishing. 

Accessibility, Brand, and Quality Standards 

• Ensure all published content conforms to WCAG 2.1 Level AA accessibility standards, including proper heading structure, descriptive link text, alternative text for images, sufficient color contrast, captioned video, and accessible documents. 
• Use accessibility checking tools to identify and correct issues and support the institution's ADA and web accessibility compliance efforts. 
• Apply the institution's brand guidelines, editorial style guide, and web standards consistently across all pages. 
• Write and edit web copy, headlines, summaries, and microcopy that are clear, scannable, and consistent. 

Analytics and Reporting 

• Monitor web analytics (e.g., Google Analytics 4) and prepare regular reports on page traffic, engagement, landing page conversions, and visits referred by AI tools and search. 
• Recommend content and layout improvements based on data to increase inquiries, applications, registrations, and gifts. 

Collaboration, Training, and Support 

• Serve as a primary point of contact for campus departments seeking web updates, providing guidance on content, structure, and best practices.  
• Collaborate with Information Technology on CMS issues, integrations, template bugs, and technical requests beyond the scope of this role. 
• Supervise, train, and review the work of student assistants, as assigned. 
• Perform other related duties as assigned. 

Qualifications

Required Qualifications 

• Bachelor's degree in communications, marketing, digital media, web design, information technology, or a related field.
• Minimum of four (4) years of experience creating and maintaining web content in a content management system (e.g., WordPress, Drupal, Modern Campus/OmniUpdate, TerminalFour, or Cascade). 
• Working knowledge of Javascript, HTML and CSS.
• Knowledge of web accessibility standards (WCAG) and experience creating accessible content. 
• Understanding of privacy and compliance standards for university websites, including cookie consent, data collection notices, and federally required disclosures.
• A portfolio or links demonstrating web pages or landing pages the candidate has built or maintained.  

Preferred Qualifications 

• Experience working in higher education or another complex, multi-department organization. 
• Experience with Google Analytics 4, Google Tag Manager, and SEO tools. 
• Experience with a CRM or marketing platform (e.g., Recruiter, Slate, Salesforce, or similar) and web forms. 
• Familiarity with image editing and design tools (e.g., Adobe Photoshop, Adobe Express, Canva, or Figma). 
• Experience with A/B testing or landing page conversion optimization.

Currently, Midway University is unable to provide new employment visa sponsorship. Consideration will be given to candidates who are already legally authorized to work for any employer in the United States.

Review of application will begin immediately and continue until the position is filled.

Midway University is an equal opportunity employer.