BS
Vendor Accelerator Partner (VAP)
BPT Staffing
Location not stated
Manager or above
2 months ago
$43 – $59 / hour
- Google Analytics
- Adobe Analytics
- Trade Desk
- GA4
- Google Tag Manager
- SQL
- Looker
- Power BI
- Tableau
2 months ago
This is a brand-new, first-of-its-kind role co-created by a leading consumer brand and a major online
retailer. You will work for the brand while supporting the retailer account, embedded onsite to start for
close collaboration with both teams. The mission is to drive online business growth across the retail
ecosystem by turning data into insight and action.
At its core, this is a marketing analytics and storytelling role. You will live in the data stack, proactively
spot what is and is not working across campaigns and the website, and bring those findings to
leadership so changes can be made quickly. The work spans both B2B and B2C and is focused on
analysis, insight, and optimization rather than heavy operational execution.
This role requires both halves in equal measure: a genuinely technical data stack and the
storytelling ability to translate analysis into a clear narrative for the marketing team and senior
leadership. Candidates strong in only one of the two will not be the right fit.
Key Responsibilities
Analytics, Insights & Optimization
• Own day-to-day analysis of the digital business using Google Analytics and Adobe Analytics.
• Build and maintain KPI scorecards and performance dashboards.
• Monitor campaign, website, and conversion performance across both B2B and B2C.
• Proactively identify issues, underperformance, and optimization opportunities in the data.
• Translate findings into clear, prioritized recommendations and bring them to leadership for fast
action.
• Analyze sales performance, conversion metrics, and customer trends to inform decisions.
Marketing Performance & Campaigns
• Support and analyze digital marketing campaigns, with deep, hands-on technical work in Meta and
The Trade Desk.
• Connect campaign and website analytics to business outcomes.
• Recommend optimizations that improve traffic, engagement, and conversion.
Customer Experience & Conversion
• Understand all stages of the customer journey: Welcome, Fitment Confirmation, Evaluation and
Consideration, and Purchase.
• Identify friction points and recommend improvements to conversion paths, product detail pages, and
the site experience.
• Focus on marketing-driven optimization rather than web development.
Storytelling & Stakeholder Communication
• Translate technical data into compelling, accessible stories for the marketing team.
• Present insights and recommendations to senior leadership, including the VP of Marketing.
• Partner with three to four stakeholders on the brand side and a broad set of stakeholders on the
retailer side.
Strategic Partnership & Collaboration
• Serve as a connective point between the brand and the retailer on digital growth initiatives.
• Build cross-functional relationships to identify and execute mutually beneficial opportunities.
• Support customer marketing plans and online growth initiatives.
Required Qualifications
• 3 to 5 years of experience in marketing analytics, digital marketing, or a closely related field (5+ years
preferred).
• Hands-on, technical proficiency with Google Analytics and Adobe Analytics.
• Deep technical experience with Meta and The Trade Desk.
• Marketing background spanning campaigns and website analytics.
• Demonstrated ability to translate complex data into clear stories and recommendations for
non-technical marketing teams and leadership.
• A commercial, sales-minded instinct: a track record of spotting an issue or opportunity and acting on
it to optimize performance.
• Experience across both B2B and B2C.
• Excellent communication, presentation, and relationship-building skills.
• Bachelor's degree required.
• Able to work onsite in South Bend to start, transitioning to hybrid once ramped. Open to relocating
quickly if not local.
• Note: specific industry experience is not required.
Preferred Qualifications
• Additional analytics and martech tools (GA4, Google Tag Manager, SQL, Looker, Power BI,
Tableau).
• Experience presenting to executive-level stakeholders.
• Experience in a retail or eCommerce environment.
• Comfort working in a brand-new, build-it-from-scratch role.
Ideal Candidate Profile
• Equal parts technical analyst and marketing storyteller, genuinely strong at both.
• Lives in the data stack but can stand in front of the VP of Marketing and make the story land.
• Spots problems quickly and drives fast, practical change.
• Commercially minded and curious about what moves the business.
• Energized by building something first-of-its-kind, with a clear path to full-time.
Vendor Accelerator Partner (VAP) · BPT Staffing