User Operations Manager - Live Streaming - 抖音直播
ByteDance
- 🇨🇳 China | 🇭🇰 Hong Kong
- On-site
- Manager or above
- 6 months ago
6 months ago
团队介绍:直播团队为抖音在内的字节跳动多款产品提供直播支持。在直播间里,时空的隔阂被打破,五湖四海的人们连接在一起,共同见证、分享、传递生活中的美好。美好的定义不尽相同,越来越多的人在抖音直播里寻找自己向往的美好,拥抱理想生活。960万平方公里的美好现场,尽收直播间。直播团队,期待你的加入!
Team Introduction
The Live Streaming team is dedicated to building a vibrant and engaging ecosystem for our global users. We focus on understanding user needs through data-driven insights and executing localized operational strategies to drive user retention, engagement, and monetization. As part of this team, you will play a key role in managing the user lifecycle and optimizing growth for our entertainment live-streaming business in international markets.
Responsibilities
- Drive user operations for overseas Chinese users on the live streaming platform, developing and implementing growth strategies to achieve revenue targets.
- Manage the end-to-end user lifecycle by identifying user pain points and needs through data analysis and research.
- Implement strategies across the conversion funnel—from acquisition and retention to monetization—to continuously grow the engaged user base and improve Lifetime Value (LTV).
- Organize and execute large-scale online activities and campaigns to efficiently drive revenue growth.
Minimum Qualification(s)
- Bachelor's degree or above;3+ years of experience in user or product operations.
- Lifecycle user operations: Developing differentiated strategies across the entire user lifecycle—focusing on new user acquisition, retention and activation, monetization (for high-value users), and understanding user perceptions (regarding churned users)—with the aim of boosting user spending and retention.
- Efficiently organize online events to drive significant, scalable growth in user monetization depth.
- Strong analytical skills with a data-driven approach and logical thinking.
- Proficiency in English as a working language is required to partner with global teams and regional partners.
Preferred Qualification(s)
- Hands-on experience in event operations for live streaming or overseas social networking products.
- Strong user insight and the ability to accurately grasp user psychology and analyze deep-seated needs.
User Operations Manager - Live Streaming - 抖音直播 · ByteDance