TikTok Shop – Monetization Strategy Manager

About the team

The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.

Responsibilities

• Monetization strategy development, research and develop annual campaign monetization initiatives, build the business new models
• Monetization project/promotion management, implement monetization plans with campaign teams, break into actions and programs, achieve revenue target
• Build up infrastructure of monetization stakeholders, including pricing and product strategies etc.

Minimum Qualifications

• E-commerce/Content monetization experience required.
• Complex project management capabilities, able to research and design new business models individually.
• Good collaborative skills, able to work with various functions to integrate resources and processes.
• Fast learning and problem-solving skills, and able to handle 0-1 projects

Preferred Qualifications

• Strong social media exposure and marketing ability across multiple platforms.
• Familiar with TikTok short video and live-streaming eco-system is a plus.
• Result driven, strategic thinking, data-driven, and hands-on.