TikTok Creator for New Ecomm Brand

Company Overview
We're a new e-commerce venture focused on viral, trend-forward consumer products. Our focus is on fun, accessible items that spark curiosity and bring a touch of delight to everyday life. Whether it’s a whimsical lifestyle accessory or a a clever "daily hack" solution, we’re building a brand that values creativity, authenticity, and bringing delight and confidence to everyday life. We aim to stay on the cutting edge of social media trends and deliver fresh, imaginative products are easy to love, and easier to share.

Position Overview
We are seeking acreative Content Creator / On-Camera Talent to develop engaging,viral-worthy short-form video content primarily for TikTok and Instagram Reels. This is apart-time role with the potential to grow intofull-time based on performance. The ideal candidate will have a passion for social media, an instinct for what resonates online, and a willingness to be the face of the brand.

Responsibilities

Content Creation

• Ideate, produce, and star in daily video content for TikTok and Instagram Reels.

• Developcreative concepts aligned with current social media trends and brand identity.

• Collaborate closely with the marketing team to ensure content supports overall brand strategy and campaigns.

Performance and Growth

• Focus on craftingviral-worthy content to boost organic impressions and followers.

• Analyze content performance metrics to refine and optimize future content strategies.

• Stay informed onplatform algorithm updates and evolve content strategies accordingly.

Brand Representation

• Serve as theon-camera face of the brand; embody the brand’s values and personality in all content.

• Engage with followers through comments, duets, and other platform-specific features to foster a strong community.

• Participate in relevant challenges and trends that align with brand image.

Content Management

• Maintain a consistent posting schedule, ensuring fresh content is published daily.

• Organize and manage acontent calendar to plan upcoming posts and campaigns.

• Coordinate with team members to ensuretimely execution of ideas.

Creative Direction

• Exercisecreative freedom while adhering to brand guidelines.

• Propose and implementnew content formats and ideas to keep social channels vibrant.

• Adapt quickly to emerging trends and incorporate them into social strategy.

Requirements

Technical Skills

• 2–3 years of experience creating short-form video content for TikTok, Instagram Reels, or similar platforms.

• Proficiency invideo editing software (Capcut, Adobe Premiere Pro, Final Cut Pro, etc.).

• Strong understanding ofsocial media algorithms, trends, and best practices.

• Experience with social mediamanagement tools and analytics platforms.

• Basicphotography and videography skills (lighting, composition, etc.).

Soft Skills

• Excellent on-camera presence and acting abilities.

• Strongcreative writing skills; capable of crafting engaging scripts and captions.

• Exceptionaltime management to handle a daily posting schedule.

• Outstandingcommunication skills (verbal and written).

• Ability totake direction and incorporate feedback into the creative process.

Mentality

• Self-motivated and proactive in generating fresh content ideas.

• Adaptable andflexible in responding to rapidly changing social media trends.

• Comfortable withpublic feedback and engaging with online audiences.

• Growth-oriented mindset, eager to learn and improve continuously.

• Willingness toexperiment with new content formats and styles.

Additional Requirements

• Portfolio of previous short-form videos, showcasing your ability to create engaging content.

• Flexible schedule: occasional evenings or weekends for timely content creation.

• Comfortable using yourimage and likeness as the face of the brand.

• Passion for the product category and the ability toauthentically represent the brand