Technical Sales Manager

Job Description

• Lead and grow Animal Nutrition sales across Kenya and selected East African markets.
• Develop and execute annual sales plans and a 3–5 year regional business plan.
• Manage and grow key accounts, while developing direct customers and distributor partnerships.
• Identify and convert new business opportunities, markets, and strategic partnerships.
• Drive sales across premixes, additives, advanced feed materials, and feed solutions.
• Build long-term relationships with customers and understand their technical and commercial needs.
• Work closely with CD&D, Product Management, Application, Technical Support, Marketing, Customer Service, and Logistics to develop customer solutions.
• Monitor market trends, competition, pricing, and customer needs to identify growth opportunities.
• Maintain a strong Salesforce pipeline and ensure accurate sales forecasting and reporting.
• Take ownership of sales revenue, margin, profitability, customer retention, market share, and overall commercial performance.

• Experience in animal nutrition, feed, additives, premixes, ingredients, or a related industry.
• Proven B2B sales and business development experience.
• Experience managing key accounts and/or distributors.
• Strong customer relationship, negotiation, and commercial skills.
• Understanding of the animal nutrition market in Kenya and/or East Africa.
• Ability to combine technical understanding with commercial thinking.
• Strong analytical, planning, and forecasting skills.
• Comfortable working in a fast-paced, international, matrix environment.
• Experience with CRM systems, ideally Salesforce.
• A proactive, entrepreneurial, and growth-oriented mindset.

• You will be successful by delivering profitable sales growth, winning new customers, expanding existing accounts, strengthening the distributor network, increasing market share, and building a sustainable Animal Nutrition business across Kenya and East Africa.