Technical Sales Engineer

We are seeking a Technical Sales Engineer to drive sales growth for custom control panels, automation solutions, and low-voltage electrical systems. The ideal candidate will have a strong technical sales background with expertise in UL 508A control panel design, industrial controls, and automation systems. In this role, you will serve as a trusted advisor to customers by identifying their needs, recommending technical solutions, and providing guidance throughout the sales process and project lifecycle.

Responsibilities

• Develop and maintain relationships with OEMs, system integrators, contractors, consulting engineers, and industrial end users.
• Identify and pursue new business opportunities for UL 508A control panels, automation systems, and electrical control solutions.
• Review customer specifications, electrical drawings, and project requirements to develop technical solutions and accurate quotations.
• Provide application engineering support and recommend appropriate control system architectures and components.
• Collaborate with engineering, project management, and manufacturing teams to ensure successful project execution.
• Present technical presentations, product demonstrations, and provide customer training.
• Assist in preparing proposals, cost estimates, and bid packages.
• Support customers during project development, installation, startup, and commissioning phases.
• Maintain project pipelines, forecasts, and customer interactions within CRM systems.
• Remain current with industry standards including UL 508A, NEC, NFPA 79, and emerging automation technologies.

Qualifications

Required Qualifications

• 3–10+ years of experience in industrial automation, electrical controls, control panel manufacturing, or technical sales engineering.
• Firsthand experience with UL 508A industrial control panel design, assembly, or project management.
• Thorough understanding of low-voltage control systems, motor controls, PLCs, VFDs, HMIs, relays, instrumentation, and power distribution.
• Ability to read and interpret electrical schematics, panel layouts, one-line diagrams, and control narratives.
• Demonstrated experience preparing technical proposals, quotations, and cost estimates.
• Strong communication, presentation, problem-solving, and customer relationship management skills.
• Proficiency with Microsoft Office, CRM platforms, and electrical design software.
• Ability to travel for customer meetings, site visits, and industry events.

Preferred Qualifications

• Associate or bachelor’s degree in Electrical Engineering, Engineering Technology, Automation, or a related field.
• Knowledge of industry markets. Including but not limited to manufacturing, water/wastewater, food processing, material handling, packaging, or utilities.
• Existing relationships with industrial customers, contractors, or engineering firms.
• Core Competencies
• Technical Sales Engineering
• UL 508A Compliance
• Industrial Automation
• Electrical Controls
• Control Panel Design
• Application Engineering
• Project Estimating
• Business Development
• Customer Relationship Management
• Solution Selling