Strategy Coordinator, Social Media

Responsibilities:

Project Management:

• Help manage the timeline and workflow of organic social projects, ensuring all tasks are completed on time.
• Track project progress and assist in coordinating cross-functional collaboration between Strategy, Creative, Client Partnerships, and Project Management teams.
• Identify potential bottlenecks or issues in the project workflow and propose solutions to keep projects on track.

Social Media Strategy:

• Develop and execute social media strategies that align with client objectives and target audiences.
• Collaborate with Client Partnerships, Project Management, Creative, and other team members to create comprehensive social media plans.
• Stay up-to-date with the latest social media trends, tools, and best practices to ensure campaigns are cutting-edge and effective.

Content Creation & Management:

• Create and curate high-quality, engaging content across various social media platforms, including text, images, videos, and infographics.
• Develop and maintain a content calendar to ensure consistent posting and optimal timing.
• Collaborate with the Creative team to produce visually appealing content that resonates with the target audience.

Community Management:

• Monitor social media channels for engagement opportunities, responding to comments, messages, and mentions in a timely manner.
• Foster and grow online communities, building strong relationships with followers and influencers.
• Manage social media listening efforts, tracking sentiment and identifying opportunities for engagement.

Analytics & Reporting:

• Track and analyze the performance of social media campaigns using tools like Google Analytics, Facebook Insights, and other social media analytics platforms.
• Generate regular reports on key metrics, such as engagement rates, follower growth, and conversion rates.
• Use data-driven insights to optimize social media strategies and content for better results.

Brand Voice & Consistency:

• Ensure all social media content reflects the client’s brand voice and values.
• Maintain consistency across all social channels, aligning content with broader marketing campaigns.
• Provide guidance to team members and freelancers on maintaining brand standards in social media content.

Collaboration & Communication:

• Work closely with cross-functional teams, including Creative, Client Partnerships, and Project Management teams, to deliver cohesive and impactful campaigns.
• Participate in client meetings, presenting social media strategies, campaign results, and recommendations.
• Provide ongoing support and consultation to clients on social media best practices and emerging trends.

Crisis Management & Problem Solving:

• Monitor social media channels for potential crises or negative feedback, and respond appropriately.
• Develop and implement crisis communication plans as needed.
• Quickly address any issues or challenges that arise during campaigns to minimize negative impact.

Qualifications:

• You have a Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• You have 0-2 years of proven experience in social media management, preferably in an agency setting.
• You understand social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and others.
• You’re proficient in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms.
• You have excellent written and verbal communication skills, with the ability to create compelling content that resonates with audiences.
• You have a creative mindset with a keen eye for design and an understanding of visual storytelling.
• You have strong analytical skills, with the ability to interpret data and adjust strategies accordingly.
• You have the ability to manage multiple projects and deadlines in a fast-paced environment.
• You’re a team player with strong collaboration skills and the ability to work independently when needed.