Strategic Marketing Manager, E-commerce & Industrial Packaging EMEA

About the Role 

We're looking for a commercially minded professional who understands how supply chains work in categories like automotive,logistics,e-commerce or pharma, where customers create value, and what prevents them from achieving their growthambitions. You will understand the critical role packaging plays in enabling efficient,resilient and sustainable supply chains, and how packaging can drive value for customers and support their growth ambitions. 

You will work directly with Sales and Innovation teams to shape our go-to-market strategy, strengthen customer relevance, and build DS Smith's credibility across the e-commerce and industrial sectors. 

Success in this role comes from understanding customers: how theyoperate, the challenges they face, where inefficiencies exist, and how packaging,logistics and supply chain solutions can help solvereal business problems. 

You'll combine strategic thinking, market insight and customer understanding toidentify growth opportunities for packaging solutions and related services,shape compelling value propositions and translate them into commercial action. 

Key Responsibilities 

Shape market and growth strategy 

• Build deep understanding of priority industries, customer needs,packaging requirements, supply chaindynamics and market trends. 

• Identify growth opportunities across e-commerce and industrial sectors for packaging solutions and related services. 

• Support annual business planning and strategic growth initiatives across EMEA. 

• Define market priorities and target segments. 

Be the voice of the customer 

• Develop a strong understanding of customer operations, challenges and decision-making processesrelated to packaging and supply chain performance. 

• Translate customer and industry insights into actionable commercial opportunities. 

• Identify unmet customer needs and emerging market trends. 

• Co-lead market research, customerinsight and foresight initiatives. 

Strengthen our commercial proposition 

• Develop compelling customer valuepropositions for packaging solutions and services. 

• Support sales teams with market insights, opportunityidentification and customer-facing content. 

• Build category, industry and competitor intelligence that helps position DS Smith as a strategicpackagingpartner. 

• Create thought leadership that strengthens credibility with customers and influencers. 

Drive innovation and go-to-market execution 

• Partner with Innovation and Product Development teams toidentify opportunities that address real customer challenges through innovative packaging solutions and services. 

• Help prioritise innovation pipelines based on customer desirability, marketattractiveness and commercial potential. 

• Ensure newpackagingsolutions are connected to clear customer needs and business value. 

About you 

We would particularly welcome candidates from: 

• Automotive 

• Logistics 

• E-commerce 

• Pharma 

• Electronics 

The Ideal Candidate 

The best candidate will be a blend ofart and science,connect data, customerneeds and commercial opportunities into a clear growth story that sales teams can take to market. 

Strong analytical and strategic capabilities: 

• Market analysis 

• Customer insights 

• Commercial analytics 

• Segmentation 

• Business case development 

• Competitive intelligence 

• Strategic planning 

• Packaging and supply chain pain points analysis  

Ability to turn insight into influence: 

• Storytelling 

• Value propositions 

• Customer presentations 

• Thought leadership 

• Commercial communication 

• Stakeholder engagement 

Benefits 

• Competitive salary 

• Discretionary bonus 

• Car allowance 

• 25 days holiday plus bank holidays  

• Private Medical Insurance 

• Pension scheme, lifeassurance and income protection 

• Employee Assistance Programme 

• Employee Discounts 

• Cycle to work scheme 
   

Location: UK/ London (Paddington) – hybrid 

About Us

We are DS Smith, together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products. We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. We employ more than 65,000 colleagues in North America and Europe, Middle East and Africa (EMEA), who are experts in innovation, manufacturing, design, sales, sustainability, supply chain, and much more. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us!

To fulfil our purpose of redefining packaging for a changing world, we aim to build a diverse, motivated, and engaged workforce. Our goal is to create a culture of inclusion where everyone is treated fairly, differences are valued, and everyone has an equal opportunity to succeed.

Our people come from diverse backgrounds, bring different perspectives, ideas and experiences to generate unique solutions focused on present and future sustainability challenges. We welcome all candidates to apply, even those not meeting all criteria.

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