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Strategic Events Manager, Campaigns

Leadstack Inc
  • 🇺🇸 United States
  • On-site
  • Manager or above
  • 5 hours ago
  • CrowdStrike
  • AWS
  • Tableau
  • Salesforce
  • Asana
  • Cvent
5 hours ago
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Job Title : Event Marketing Manager
Client Title : Strategic Events Manager, Campaigns
Contract Duration:  9 months (10/26/26 - 07/26/27)
Location: Palo Alto, CA - Remote
Pay Rate: $62- $83/hr on W2
 
Reports to: Director, Strategic Events

Clientis looking for aStrategic Events Manager, Campaigns to ownend-to-end campaign planning for Strategic Events. This person will be the connective tissue between Client's flagship event moments ourannual user conference, quarterly virtual summits, and Tier 1 third-party tradeshows and thedemand generation engine thatdrives registrations, pipeline, and brand awareness around them.

You understand how events work: how to plan them, promote them, and drive attendance. You're well versed in setting registration targets, building the multi-channel plan to hit it, and ensuring the cross-functional team is accountable. You bring structure to ambiguity building repeatable playbooks rather than reinventing the promo plan for every event while still finding creative, out-of-the-box ways to build hype internally and externally.

Scope of Events (Subject to change)

Client-Hosted Events
  • Client Forward: Client's annual in-person & virtual user conference
  • Virtual Summits: 4-6 per yearly, held quarterly. Range in sizefrom 5k 20k+ registrants
  • Third-Party Events (sample list) RSAC, Black Hat, Crowdstrike Fal.Con, Microsoft Ignite, AWS re:Invent
 
Key Responsibilities
Inpartnership with the Strategic Events Manager, ownend-to-end campaign planning and delivery to bring Client's Strategic Events to market, including but not limited to:
  • Own and manage the demand generation strategy, planning, and execution for strategic events
  • Buildand maintain a repeatable promotional playbook for Client-hosted andthird-party events, soevery event launches from a proven framework rather than a blank page. Includingpost-event follow-up plans, lead routing, etc.
  • Partner with key stakeholders across Web, Digital, Field Marketing, MOPs, and Inside Salesto set registration targets and develop the plans needed to achieve them.
  • Own and maintain the GTM promo calendar for each event, soliciting input from key cross-functional stakeholders and ensuring on-time execution.
  • Own and run weekly promo sync calls, keeping cross-functional partners aligned and accountable to the plan.
  • Operate with a test-and-learn mindset; consistently measure, report on, and iterate on promo performance across channels and events.

Skills & Qualifications
  • 5+ years ofMarketing demand generation experience, includingdemand generation or integrated campaign management at a B2B company.
  • Events background: Strong understanding of how events work, with hands-on experience planning, promoting, and executing them from hosted conferences to major third-party tradeshows.
  • Master project manager with immaculate attention to detail and the ability to run multiple concurrent event promo cycles.
  • Highlycreative strategist as much as an execution powerhouse able to bring fresh, out-of-the-box ideas to both internal hype-building and external promotion.
  • Stronganalytical skills with a focus on registration, pipeline, and ROI metrics.
  • Excellent written and verbal communication skills; able to present plans and results to stakeholders and executives.
  • Standout cross-functional collaborator, with the relationship-building skills to align Web, Digital, Field, Sales, and Marketing Operations around a shared plan.

Tools & Systems
  • Google Suite
  • Tableau
  • Salesforce
  • Asana
  • Outreach
  • Event Platforms (Goldcast, Swoogo, Cvent, etc.)

Interview Process Highlights
Candidates should be prepared to:
  • Event Promotions Plan: Put together a sample demand gen/promotional plan for Client Forward, our annual user conference. How would you leverage Paid Digital, Email, Web, and Sales teams over a 16-week promo window to hit the below registration target? What systems would you put in place with Marketing Operations to support it? What out-of-the-box ideas would you bring for both internal hype and external promotion?
  • Virtual Experience: 10,000+ registrants to attend the live stream
  • In-Person Experience: 2,000+ in-person attendees (primarily customers & prospects)

Strategic Events Manager, Campaigns · Leadstack Inc

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