Strategic Communication Outreach Specialist

Position Title: Strategic Communication Outreach Specialist

Location:Mc Lean, VA, (occasional support at FHWA HQ, Washington, DC)

Clearance required:Unclassified. Requires USDOT badge and favorable National Agency Check with Inquiries (NACI, low risk / non-sensitive); E-Verify required

Responsibilities include (but are not limited to):

• Develop and execute comprehensive, integrated outreach strategies and promotional campaigns, managing multiple simultaneous projects tailored to diverse audiences across various media outlets.
• Lead all marketing efforts to increase magazine subscriptions and digital readership, including quarterly promotions, branding support, and coordination with authors for feature story promotion.
• Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters, ensuring a cohesive professional online presence.
• Conduct in-depth market research and reader surveys; measure and evaluate campaign and social media effectiveness using advanced analytics to drive data-informed decisions.
• Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events, developing event-specific materials and strategies to engage attendees and increase subscriptions.
• Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders.

Qualifications

• Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• 6-10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
• Demonstrated expertise developing social media campaigns that substantially increase subscriptions or readership.

Desired Qualifications:

• Experience in a Federal environment and knowledge of transportation research (specifically highway/surface transportation).