State Head

About Us:
Paytm is India’s leading mobile payments and financial services distribution company and a pioneer
of the mobile QR payments revolution. Paytm builds technologies that empower small businesses
with payments and commerce solutions. Our mission is to serve half a billion Indians and bring them
into the mainstream economy through technology.
About the Team:
The Adjacent Offline Payments Business Team plays a critical role in helping merchants grow and
manage their businesses using simple, scalable, and data-driven payment solutions.
About the Role:
We are looking for a dynamic and experienced State Head / Regional Manager to lead and drive the
growth of the Adjacent Offline Payments business across the assigned region.
The role will be responsible for sales performance, merchant acquisition, demand generation, EMI
business scale-up, and ensuring successful rollout of Paytm products across B2B, KAM, and large
marquee merchant segments.
The candidate will play a key role in aligning with regional/state leadership and driving strategic
initiatives to achieve business objectives while ensuring operational excellence, profitability, and
sustainable growth.
Key Responsibilities:
1.  Leadership & Team Management (The "Coach" & "Motivator")-
Build, lead, and scale a high-performing field sales organization. Hire, attract, and develop top sales
talent, especially in high-growth or high-attrition regions. Inspire, guide, and empower teams to
achieve individual and collective targets while fostering a strong performance-driven culture. Drive
accountability through continuous coaching, structured feedback, and capability development to
enhance team effectiveness.
2. Regional P&L Ownership-
Own the P&L for the region, driving revenue growth, cost efficiency, and profitability aligned with
AOP and business objectives.
3. Sales Strategy & Target Delivery-

Define and execute regional sales strategy to consistently deliver on targets across EDC/POS, Sound
Box, Payment Gateway, Merchant Loans, and EMI (Bank/Brand Activations).
4. Merchant Acquisition & Network Expansion-
Drive large-scale merchant acquisition across SMB, B2B, KAM, and marquee segments through
structured field sales and multi-channel approaches. Identify and develop new business
opportunities within the assigned territory, focusing on expanding the merchant base for EDC/POS
terminals and other financial payment solutions.
5. Demand Generation & GTM Execution-
Design and execute demand generation initiatives across use cases. Own the Go-To-Market (GTM)
strategy to maximize reach, conversions, and merchant-level (MID) profitability. Drive consistent
achievement of individual and team sales targets across EDC/POS deployments, daily merchant
activations, Brand EMI transaction volumes, and device-level revenue generation.
6. Merchant Onboarding & Engagement-
Ensure high-quality onboarding, activation, and lifecycle management of merchants. Drive
continuous engagement to improve retention, usage, and transaction growth.
7. Sales Execution & Field Governance-
Drive execution rigor through daily reviews, pipeline tracking, and structured governance across
ASMs, TLs, and FSEs to ensure high productivity and conversion. Ensure consistent merchant
engagement by building strong relationships, understanding evolving needs, and maintaining high
levels of customer satisfaction.
8. Product & Business Expertise-
Develop strong expertise across the full suite of EDC/POS terminals, payment gateways, and value-
added services. Function as a field problem solver and trusted advisor to merchants.
9. Market Intelligence & Strategic Alignment-
Gather and analyse market feedback, competitor activities, and industry trends to refine sales
strategies and enhance product offerings. Ensure timely updates and close coordination with the
Growth team and NSM.
10. Planning, Reporting & Performance Management-
Own forecasting, business planning, and performance tracking. Monitor inventory, payouts, FSE
productivity, and activations. Drive weekly and monthly reviews.
11. Cross-functional Collaboration-
Work closely with Sales Excellence, Growth, Sales Operations, and Merchant Support /Ops teams to
ensure seamless execution and superior merchant experience.
12. Field Leadership & Ownership-
Lead from the front with a 75% field and 25% office model. Drive on-ground execution through field
visits, daily connects, and structured reviews. Ensure team productivity and full ownership of
merchant portfolio growth.

Key Challenges:
 Driving consistent execution across multi-layered field teams (ASMs, TLs, FSEs)
 Scaling demand generation programs across diverse territories
 Balancing growth, profitability, and operational efficiency
Key Competencies:
 Strong stakeholder management and influencing skills.
 High ownership and accountability mindset
 Strong understanding of payments, banking, and financial processes
 Ability to thrive in a fast-paced, high-growth environment.
 Strong market intelligence and business acumen
What We are Looking For:
 Graduate (10+2+3) with 10+ years of experience or Postgraduate (10+2+3+2) with 7+ years
of team handling experience
 Experience in EDC/POS, fintech, banking, telecom, or insurance distribution
 Proven track record in field sales, B2B/KAM, and large-scale merchant acquisition
 Strong experience in building business from scratch, launching new
towns/products/services, and rapidly scaling field sales teams
 Ability to drive structured performance reviews (daily, weekly, and monthly)
 Excellent communication, analytical, presentation, and leadership skills
Why Join Paytm:
At Paytm, our mission is to bring half a billion Indians into the mainstream economy through
innovative financial technology solutions. Our success is driven by our people’s collective energy and
an unwavering focus on our customers and merchants.
Today, Paytm is India’s largest merchant acquirer and one of the leading fintech companies,
powering millions of businesses across the country.