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PG

Sr. Specialist (Social Media, Influencer Marketing, and Paid Digital Media)

Pride Global
  • 🇺🇸 United States
  • On-site
  • Senior
  • 1 day ago
  • Paid Social
  • CRM
  • LPN
  • Pension
1 day ago
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Sr. Specialist (Social Media, Influencer Marketing, and Paid Digital Media)
Burbank, CA or New York, NY (Hybrid) 1-2 Days Onsite a week
Contract (1 Year + Possible extension)
 
Pay Rate: $61.59 – 68.84 an hour on W2 (DOE)
 
Travel:Up to 25% travel, including travel within the U.S. and Latin America
 
TheSenior Specialist will serve as the regional SME forsocial media, influencer/creator marketing, and paid digital media across the U.S. and Latin America. This role will localize global strategies, develop region-specific programs, and drive culturally relevant campaigns that engage B2B and B2C audiences across entertainment, technology, and culture.
 
Key Responsibilities:
Influencer & Creator Marketing
  • Develop and execute regional influencer/creator strategies aligned with marketing goals.
  • Identify, vet, brief, and manage creators and agency partners.
  • Oversee content development, approvals, timelines, contracts, and brand alignment.
  • Maintain influencer databases and track performance to inform future strategies.
 
Paid Media
  • Lead paid social and digital media activation across the U.S. and LATAM.
  • Manage media plans, budgets, targeting, creative testing, and optimization directly or through agencies.
  • Analyze campaign performance and provide recommendations for audience, creative, and media optimization.
 
Social Media Strategy & Execution
  • Lead regional social strategy and execution acrossYouTube, Instagram, TikTok, Facebook, X, and LinkedIn.
  • Manage U.S. and LATAM content calendars, publishing workflows, approvals, and quality control.
  • Localize global content for English, Spanish, and Portuguese audiences while maintaining brand voice and cultural relevance.
  • Capture and publish real-time social content from regional events, activations, and campaigns.
  • Schedule and publish daily content usingSprout or native platform tools, ensuring platform, accessibility, and brand standards.
  • Monitor social trends, cultural moments, and entertainment tentpoles for content opportunities.
 
Community Management & Analytics
  • Serve as the day-to-day voice across social platforms, managing comments, DMs, and community engagement.
  • Partner with agencies to maintain consistent community management and brand voice.
  • Track organic social, influencer, and paid media performance usingSprout and native platform analytics.
  • Prepare performance reports, campaign recaps, insights, and optimization recommendations.
 
Cross-Functional Collaboration
  • Partner with Marketing, Global Social & Digital, Creative, PR, CRM, Partnerships, and agencies.
  • Provide social, influencer, and paid media expertise in marketing planning and partner meetings.
  • Support regional launches, tentpole moments, and partner activations.
  • Serve as the primary regional contact for social, influencer, and paid media execution.
 
#RTA
#LI-SJ3
For workers in the United States, PrideGlobal and it's affiliates offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity
PrideGlobal and it's affiliates are an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment
PrideGlobal and it's affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations
We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.

Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.

Only applicable for Kentucky positions: For this type of employment, state law requires a criminal record check as a condition of employment. This applies to direct care staff (Examples: RN, LPN, Nurse Aides, Therapists) referred to Kentucky nursing facilities, assisted living communities, or long-term care facilities, in accordance with KRS 216.793.

Sr. Specialist (Social Media, Influencer Marketing, and Paid Digital Media) · Pride Global

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