Sr. Marketing Manager - Demand Generation

Senior Manager, Demand Generation & Marketing Operations

Alpha | Turn Marketing Momentum Into Measurable Growth

Some marketing professionals are comfortable managing campaigns. Others see untapped potential, challenge the status quo, and find ways to turn marketing investments into measurable business growth. We're hunting the latter.

Alpha is seeking a Senior Manager of Demand Generation & Marketing Operations who sees opportunity where others see obstacles, thrives on ambitious performance goals, and wants the authority to influence how results are achieved.

Our marketing foundation is already in place. The opportunity isn't to start from scratch. It's to challenge what's possible, uncover underutilized resources, accelerate execution, and build a more powerful revenue-generating engine.

You'll work directly with a visionary marketing leader who values initiative, fresh thinking, and results. You'll have the opportunity to influence priorities, make decisions, and put your ideas into action without unnecessary layers of approval.

If you're energized by growth, enjoy solving complex business challenges, and want your contributions measured by outcomes rather than activity, we'd like to meet you.

The Opportunity

Alpha serves sophisticated B2B markets, including casino, sports and live events, broadcast, corporate, education, and technology-driven environments.

Our solutions involve complex buying decisions, multiple stakeholders, and close collaboration between Sales and Marketing.

Your challenge will be to turn market opportunities into strategic campaigns, stronger account engagement, and measurable pipeline growth.

You'll have the opportunity to:

• Take ownership of demand generation performance and identify opportunities to accelerate growth.
• Challenge existing marketing approaches, test new ideas, and pursue strategies that deliver stronger results.
• Turn broad business objectives into actionable campaigns that influence target accounts and generate qualified opportunities.
• Maximize HubSpot's capabilities to improve automation, visibility, campaign performance, and sales alignment.
• Build and advance account-based marketing strategies that move prospective customers through complex buying cycles.
• Identify gaps in existing systems and processes, then implement solutions that improve speed, efficiency, and scalability.
• Connect campaigns, content, events, digital marketing, and sales outreach into coordinated growth initiatives.
• Develop reporting that reveals what's working, what isn't, and where the greatest opportunities exist.
• Partner directly with Sales leadership to improve lead qualification, follow-up, and pipeline contribution.
• Direct outside marketing partners and resources to achieve business objectives.
• Explore emerging technologies, including AI, to create competitive advantages and accelerate performance.

Qualifications

How You'll Make an Impact

You don't need someone to hand you a perfect roadmap. Give you a business objective, access to the right information, and the freedom to act, and you'll find a way forward.

You're comfortable questioning established approaches when you see a better opportunity. You enjoy influencing decisions, gaining buy-in, and bringing others along as you pursue results.

You recognize that speed matters. You're willing to make informed decisions with the information available, adjust course when necessary, and keep initiatives moving.

You can move comfortably between big-picture strategy and hands-on execution. Whether you're developing a new campaign approach, evaluating pipeline performance, or building a HubSpot workflow, you're willing to do what's necessary to achieve the objective.

You aren't satisfied simply because a campaign launched on time. You want to know what it produced, what can be improved, and how to make the next one more effective.

Most importantly, you want to be trusted to own meaningful business outcomes.

What Success Looks Like

Your impact will be visible in the performance of Alpha's marketing engine.  We'll look to you to drive measurable improvements in:

• Qualified pipeline generation and marketing contribution
• Engagement and conversion across priority accounts
• Campaign effectiveness and return on marketing investment
• HubSpot adoption, automation, and reporting visibility
• Sales and Marketing alignment
• Operational efficiency and repeatable execution
• Use of AI and emerging technologies to accelerate results

Your first 90 days: You'll immerse yourself in our markets, evaluate the existing marketing infrastructure, identify opportunities for immediate improvement, and begin implementing changes that create measurable momentum.

We don't expect you to have every answer on day one. We do expect you to ask challenging questions, establish priorities, take initiative, and begin making an impact.

What You Bring

• 6+ years of progressive B2B marketing experience, including demand generation or marketing operations
• 3–5 years of hands-on HubSpot experience, including workflows, segmentation, campaigns, lifecycle management, reporting, and data governance
• Demonstrated success developing campaigns that generate qualified pipeline or measurable revenue impact
• Experience building account-based marketing programs and partnering closely with Sales
• The ability to translate business goals into marketing strategies and execute them
• Experience improving marketing systems, automation, campaign processes, and reporting
• Strong communication skills and the ability to influence stakeholders across departments
• Experience managing external agencies, vendors, and marketing resources

Experience in professional AV, broadcast, enterprise technology, systems integration, software, or other complex B2B solutions is valuable.

Familiarity with ZoomInfo, Apollo, LinkedIn Campaign Manager, Google Ads, AI-driven marketing tools, or related technologies is a plus.

Why Alpha?

This is an opportunity to make a meaningful impact on a business with established market expertise, strong customer relationships, and significant growth potential. You'll have access to an existing marketing infrastructure, direct collaboration with leadership, and the opportunity to influence how Alpha scales its demand generation capabilities. We value people who bring ideas forward, challenge assumptions, take ownership, and deliver results.

Compensation: Alpha offers a competitive compensation structure with the potential for performance-based incentives tied to measurable business impact.

Ready to turn opportunity into results?

If you're looking for a role where your ideas are welcomed, your decisions matter, and your performance makes a visible difference, we want to hear from you.