Sr. Marketing Executive(Focus - Events & Webinars)

About Simform:

Simform is a premier digital engineering company specialising in Cloud, Data, AI/ML, and Experience Engineering to create seamless digital experiences and scalable products. Simform has strong capabilities across Microsoft, Google Cloud, and Databricks. With a presence in 6 countries, Simform primarily serves North America, the UK, and the Northern European market. Simform is well-recognised as one of the most reputed employers in the region, having created a thriving work culture with a high work-life balance that gives a sense of freedom and opportunity to grow.

Job Summary 

We are looking for aMarketing Executive with 2–3 years of experience inwebinars, events, and campaign execution to join our marketing team. 

This is a hands-on role focused on executing webinars, events, podcasts, and related marketing campaigns. You will work closely with the marketing, content, and BDR/Sales teams to drive registrations, engagement, lead nurturing, and pipeline contribution. 

The ideal candidate isorganized, creative, proactive, and comfortable taking ownership of multiple campaigns and event-related activities. You should enjoy experimenting with new ideas, working across channels, coordinating with multiple stakeholders, and using data to improve outcomes. 

Responsibilities 

• Ownwebinar execution, from promotion and registrations to post-event nurture and follow-up. 

• Plan and execute webinar promotions acrossLinkedIn, communities, email, partner groups, and relevant third-party channels. 

• Research and testnew promotional channels and creative ideas to increase webinar reach and registrations. 

• Executelead nurturing campaigns and track leads from registration and attendance through MQL, SQL, opportunity, and pipeline stages. 

• Work closely withBDR and Sales teams to ensure timely lead follow-up and support lead conversion. 

• Own the execution ofSimform’s podcast, experimenting with creative ways to expand its reach and audience. 

• Repurpose podcast episodes intosocial content, short-form videos, speaker content, and other promotional assets. 

• Developspeaker promotion kits and coordinate with speakers to encourage promotion of webinars and podcast episodes through their networks. 

• Supportevent operations and vendor coordination, including venues, happy hours, catering, printing, booths, website content, and other logistics. 

• Research and coordinate with vendors, managequotations, timelines, deliverables, and event requirements, and ensure smooth execution. 

• Maintain campaign dashboards and provide regular reporting onreach, engagement, leads, conversions, and pipeline contribution. 

• Collaborate with internal teams and external partners to ensure campaigns and events are executed on time and to a high standard. 

• Bring acreative, proactive, and ownership-driven mindset, regularly proposing and testing new ideas to improve campaign and event outcomes. 

Requirements 

• 2–3 years of experience in marketing, preferably with hands-on experience inwebinars, events, field marketing, demand generation, or campaign execution. 

• Proven experience in planning and executingwebinars or virtual events, including promotion, registration, coordination, and post-event activities. 

• Experience promoting campaigns throughLinkedIn, email, communities, partner networks, and other digital channels. 

• Basic understanding oflead generation, lead nurturing, MQL/SQL, and marketing-to-sales handoff. 

• Experience working withBDR/Sales teams and coordinating lead follow-up. 

• Experience withevent logistics and vendor management is preferred. 

• Strong organizational and project coordination skills, with the ability to manage multiple activities and deadlines simultaneously. 

• Comfortable working withcampaign data, dashboards, and performance reports. 

• Strong written and verbal communication skills. 

• Ability to work independently while collaborating effectively with multiple stakeholders. 

• Acreative and experimental mindset with the curiosity to explore new channels, formats, and approaches. 

• Strong sense of ownership and accountability for assigned campaigns and deliverables. 

Skills 

• Webinar & Event Execution 

• Campaign & Channel Management 

• Lead Nurturing & Marketing Operations 

• LinkedIn & Email Marketing 

• Community & Partner Marketing 

• Event & Vendor Coordination 

• Podcast & Content Promotion 

• Content Repurposing 

• Campaign Reporting & Analytics 

• Project & Stakeholder Management 

• Communication & Coordination 

• Creative Problem Solving 

• Experimentation & Growth Mindset 

• Ownership & Execution 
  
  Why Join Us:

  • Young Team, Thriving Culture

  • Flat-hierarchical, friendly, engineering-oriented, and growth-focused culture.

  • Well-balanced learning and growth opportunities

  • Free health insurance.

  • Office facilities with a game zone, in-office kitchen with affordable lunch service, and free snacks.

  • Sponsorship for certifications/events and library service.

  • Flexible work timing, leave for life events, WFH and hybrid options