Sr. Manager, Sales & Market Development

Job Description

TheSr. Manager, Sales & Market Development leads international sales and market development across Latin America and Asia Pacific forRevelyst's Adventure Sportsportfolio, includingCamelBak, Fox Racing, Bell Helmets, & Giro. This role is responsible for accelerating profitable growth by developing market-specific go-to-market strategies, expanding distribution and brand presence, and evaluating new market-entry models. The position owns the regional profit and loss statement and drives coordinated execution across sales, marketing, commercial strategy, partnerships, licensing, and market development.

The successful candidate is a commercially minded leader who can build long-range plans, translate strategy into seasonal targets, negotiate complex agreements, lead distributor-facing teams, and maintain a strong presence in priority markets.

As the Sr. Manager, Sales & Market Development, you will have an opportunity to:

International Strategy, Growth and Market Development

• Develop and execute market-specific go-to-market strategies across all four brands to accelerate sustainable, profitable growth.
• Lead new business development initiatives that expand distribution, market share, and brand presence across Latin America and Asia Pacific.
• Evaluate and establish direct market operations through acquisitions, greenfield investments, or other strategic expansion models.
• Develop and execute joint venture strategies in priority markets, including China, Korea, and Japan, and create partnership models that extend beyond traditional distributor relationships.
• Identify, assess, and develop licensing opportunities that increase brand reach and profitability.
• Maintain a significant presence in priority geographies through frequent travel to accelerate growth, strengthen strategic partnerships, and assess expansion opportunities.

Sales and Commercial Leadership

• Create and execute the international commercial strategy in alignment with enterprise and brand priorities.
• Build seasonal sales targets for internal sales teams and distributor partners, monitor performance against plan, and adjust actions as needed.
• Negotiate distribution contracts and commercial terms that support growth, profitability, brand standards, and long-term partnership value.
• Lead and develop Distribution Managers, setting clear priorities, expectations, and performance goals.
• Build the regional long-range plan, annual budget, sales forecast, and commercial operating plan.
• Plan and lead internal and external sales meetings, distributor business reviews, and market performance discussions.
• Present new seasonal product lines, brand direction, and commercial priorities to international distributors and dealers.
• Create clear reporting and operating rhythms that improve visibility to opportunities, risks, and required decisions.

P&L and Regional Execution

• Own the full profit and loss statement for International Sales and Market Development across Latin America and Asia Pacific.
• Drive end-to-end regional execution across sales, marketing, commercial strategy, market development, and partner performance.
• Manage revenue, margin, operating expense, investment priorities, and forecast accuracy in partnership with Finance and brand leadership.
• Balance near-term commercial delivery with long-term market development and brand-building priorities.

Marketing and Go-to-Market Execution

• Lead go-to-market execution through distributor partners and ensure alignment with brand standards, seasonal priorities, and market opportunities.
• Review and audit distributor contractual marketing contributions, investment commitments, and supporting documentation.
• Assess and approve distributor marketing spend in accordance with approved budgets, contractual requirements, and strategic priorities.
• Manage and develop the APLA Marketing Specialist, ensuring strong alignment between commercial and marketing execution.
• Advise on international team sponsorship strategy and evaluate opportunities based on brand fit, market impact, and commercial value.
• Lead the development of retail stores, shop-in-shop concepts, and in-store activations that strengthen consumer experience and brand presence.

Leadership Responsibilities

• Provide clear direction, coaching, and accountability to direct reports and cross-functional partners.
• Build strong relationships with distributor principals, joint venture partners, dealers, brand leaders, Finance, Legal, Marketing, Operations, and other key stakeholders.
• Establish a culture of disciplined execution, collaborative problem-solving, sound judgment, and continuous improvement.
• Represent regional market needs and opportunities in enterprise planning and decision-making forums.
• Ensure business activities are conducted with integrity and in alignment with company policies, contractual commitments, and applicable laws.

You have:

• Bachelor's degree in Business, Marketing, International Business, Finance, or a related field; advanced degree preferred.
• 10+ years of progressive experience in international sales, distribution, commercial leadership, market development, or a related field, including leadership responsibility.
• Demonstrated experience owning a regional P&L, annual budget, forecast, and long-range plan.
• Proven success developing distributor networks, negotiating commercial agreements, and leading complex partner relationships.
• Experience evaluating market-entry strategies such as direct operations, acquisitions, greenfield investments, joint ventures, and licensing.
• Experience leading business across Latin America and/or Asia Pacific; familiarity with China, Korea, and Japan strongly preferred.
• Ability to translate brand and enterprise strategy into market-specific commercial plans and measurable execution.
• Strong executive communication, presentation, negotiation, financial analysis, and stakeholder-management skills.
• Ability to lead through influence in a complex, multi-brand, cross-functional environment.
• Willingness and ability to travel internationally on a frequent basis.

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Pay Range:

The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Protected Veteran/Disabled