Sr. Field Marketing Specialist

Sr. Field Marketing Specialist

Toronto, Ontario (Onsite)

Schedule: 40 hours per week | 8 hours per day

Job Summary

The Sr. Field Marketing Specialist supports regional go-to-market teams by executing targeted marketing programs that drive pipeline creation, acceleration, and customer expansion. This role focuses on owning and delivering recurring virtual marketing initiatives and partnering cross-functionally to ensure strong program performance.

Responsibilities

• Own end-to-end execution of recurring virtual marketing programs, including weekly live demo series

• Manage program intake, timelines, and logistics using workflow tools

• Execute campaign communications and follow-up workflows within marketing automation platforms

• Build and pull Salesforce reports to track registration, attendance, and performance metrics

• Partner with Sales, Field Marketing Managers, and subject matter experts to coordinate content and delivery

• Track program expenses and maintain budget reporting in Excel

• Maintain updated program materials within sales enablement platforms

• Communicate program updates, timelines, and results to stakeholders

• Travel up to 5–10% as needed

Required Skills

• 3–5 years of B2B marketing experience (virtual events, demand generation, or field marketing preferred)

• Experience owning and executing recurring virtual events, webinars, or demo programs

• Proficiency in Salesforce reporting

• Strong Excel skills for budget and expense tracking

• Experience with marketing automation platforms (e.g., Marketo)

• Experience with workflow tools (e.g., Smartsheet)

• Experience using a sales enablement platform (e.g., Highspot)

• Strong PowerPoint skills

• Ability to manage multiple priorities and meet deadlines

• Clear written and verbal communication skills

• Self-starter with strong ownership mindset

Preferred Skills

• Strong analytical mindset with comfort discussing data and reporting

• Understanding of customer audience segmentation

• Experience optimizing recurring webinar or demo programs

• Experience reviewing dashboards in Power BI or similar tools

• Ability to translate performance metrics into actionable improvements

• Strong storytelling and audience awareness skills

Education

• University/College degree or diploma in Business, Marketing, or related field (or equivalent experience)