Sr. Director, Marketing, APAC - 11259

• Pioneering Technology:At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture:We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. 

What You’ll Do

• Revenue Growth Strategies: Collaborate with sales reps and leaders to develop strategies that support quarterly pipeline and revenue goals
• Cross-Functional Collaboration: Work closely with cross-functional teams to define programmatic strategies that engage existing customer accounts to improve account penetration, uncover high intent, and drive expansion opportunities
• Understand the local Go-to-Market motions, aligning a thoughtful plan to focus accounts and industries.
• Multi-Channel Campaigns: Design and implement a multi-channel strategy to engage and nurture key personas in partnership with Sales, Customer Success, Product, Field and Customer Marketing teams. Understand the marketing operations ecosystem to independently leverage tools available to execute these campaigns for best results
• Regional Support: Provide support to sales teams across Australia, Japan and South East Asia, addressing regional differences and adapting to market-specific needs in each country
• Data-Driven Optimization:Use data and industry best practices to measure and optimize customer growth initiatives. Use key performance indicators (KPIs) to track success, conduct in-depth analysis, and refine strategies to improve programs for target accounts
• Event Coordination: Alongside the team, plan and manage events, webinars, and networking opportunities to showcase the value of our solutions. Partner with the events and alliances team to ensure success in both customer and industry engagements
• This role will also involve advocating for sales needs, meeting weekly with the sales team to ensure alignment on marketing priorities, and supporting initiatives that put the customer at the center of our growth efforts

What You Will Bring to Coupa

• First and foremost, a can-do attitude
• 15+ years in Enterprise B2B marketing, demand generation, or digital marketing
• Data and metrics-focused, and experience with various MarTech solutions: Salesforce, Marketo, Demandbase / 6sense, Linkedin Campaign Manager, Outreach, Sendoso
• Prior experience developing and implementing 1:few or 1:many ABM programs
• Strategic, self-starter with strong cross-functional project management skills. Capable of navigating ambiguity in a fast-paced environment
• Comfortable forecasting, reporting and managing a budget
• Some travel expected

• Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together .
• Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month .
• Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about .
• Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents .
• Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel .
• Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles .