PC
Sr. Digital Marketing Experience Strategist (Remote)
Paladin Consulting, Inc.
🌏 Worldwide
Remote
Senior
2 months ago
- AI
- CMS
- email marketing
- SEO
- SEM
- User Research
- Design Thinking
2 months ago
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Job Title:Sr. Digital Marketing Experience Strategist (Remote)
Work Location: Remote
Duration: 1 year with option to extend or hire
Education/Experience Required:Bachelor's Degree (BA/BS) in Marketing, Communications, Digital Media, Human-Computer Interaction, or a related field, plus a minimum of 6+ years of relevant experience; or equivalent combination of education and experience.
Job Description & Responsibilities :
- The real estate industry is undergoing significant and exciting change, increasingly driven by data and technology. We empower teams to shape digital experiences that serve clients, brokers, and partners across the globe.
- The Senior Digital Marketing Experience Strategist plays a critical role in defining and advancing the digital experience strategy for web properties and digital marketing channels — with a particular focus on our property listings experience.
- This individual will partner closely with global Marketing teams, business segment leaders, and Digital & Technology counterparts to ensure our digital touchpoints are aligned to enterprise goals, regional priorities, and user needs.
- This role requires a blend of strategic thinking, web expertise, and a deep understanding of B2B marketing — with a forward-looking perspective on AI, automation, and emerging digital trends.
- Define and champion digital experience strategy for assigned CBRE web properties (Arc and related platforms), aligning with enterprise goals and regional marketing priorities.
- With a particular focus on property listings, analyze digital experience consistency and variation across countries, identifying what is similar or different, better or worse, and necessary or not — translating findings into clear, actionable recommendations.
- Drive the strategic evolution of user experiences across web properties to support business development, lead generation, and client engagement.
- Engage with business segment Marketing teams to understand needs and deliver the right digital experiences for customers and sales teams.
- Partner with brand, content, product, and technology teams to ensure cohesive execution of digital initiatives and campaigns.
- Get buy-in for strategic initiatives from internal stakeholders and business leaders, using storytelling and data to communicate vision and value.
- Contribute to CMS strategy, web architecture decisions, and governance best practices to ensure consistency and scalability across digital platforms.
- Apply expertise in web strategy, CMS solutions, and digital marketing to guide the execution of high-quality web experiences.
- Stay current with emerging digital trends, including AI, automation, and personalization, and champion forward-thinking approaches within the team.
- Support integrated digital marketing strategies aligned to business segments, including email marketing, lead nurturing, SEO/SEM, retargeting, and account-based marketing.
- Leverage data-driven insights and user research to continuously improve user engagement, digital performance, and ROI.
- Contribute to the definition of KPIs and measurement frameworks in collaboration with analytics partners.
Skills & Qualifications :
- Bachelor's Degree (BA/BS) in Marketing, Communications, Digital Media, Human-Computer Interaction, or a related field, plus a minimum of 6+ years of relevant experience; or equivalent combination of education and experience.
- Comprehensive knowledge of digital marketing strategies and multichannel approaches, including SEO/SEM, email marketing, lead nurturing, retargeting, and account-based marketing.
- Deep understanding of emerging digital trends, including AI and automation, and how they apply to marketing and digital experience.
- Ability to analyze complex digital ecosystems and translate findings into clear, prioritized strategies.
- Strong communication and stakeholder management skills, with the ability to write compelling strategic communications and present effectively to internal and external audiences.
- Advanced proficiency in Microsoft Office suite. Proficiency in design thinking and prototyping tools is a plus.
- Forward-thinking mindset with a bias toward action, collaboration, and continuous improvement.
- Proven experience in digital marketing or web experience roles, preferably within global B2B organizations (B2B Marketing or B2C digital platform experience preferred over internal systems).
- Demonstrated expertise in web strategy, CMS platforms, and digital marketing best practices.
- IDO design thinking
- Structured workshop experience
- Familiarity with real estate and/or property listings platforms is a strong plus.
For more information or to view other opportunities, visit us at www.paladininc.com.
Paladin Consulting is an EEOC employer.
Sr. Digital Marketing Experience Strategist (Remote) · Paladin Consulting, Inc.