Specialist 2, User Experience

Job Summary

Job Description

Key Responsibilities:

• Design, build, test, and execute campaigns using Adobe Journey Optimizer (AJO) and Adobe Campaign Classic v8 (ACC v8).
• Understand campaign requirements and translate business needs into technical solutions.
• Work closely with Marketing, Product, Audience, Analytics, QA, and Development teams to ensure successful campaign delivery.
• Analyze and validate data sources, audience segments, schemas, and data structures before campaign execution.
• Review and validate database tables, relationships, joins, and customer attributes to ensure data accuracy.
• Troubleshoot campaign, audience, and workflow-related issues and coordinate with multiple teams for resolution.
• Perform end-to-end validation of campaigns, customer journeys, audiences, personalization logic, and delivery results.
• Monitor campaign performance and identify areas for process improvement and automation.
• Ensure compliance with campaign governance, data quality standards, and operational best practices.
• Participate in requirement discussions, stakeholder meetings, and project planning activities.

Technical Skills

• Hands-on experience with Adobe Journey Optimizer (AJO).
• Experience working with Adobe Campaign Classic v8 (ACC v8).
• Good understanding of customer journeys, campaign workflows, and audience management.
• Strong knowledge of relational databases and SQL queries.
• Ability to understand and validate data models, schemas, tables, keys, and data relationships.
• Experience troubleshooting campaign execution, audience qualification, and delivery issues.
• Familiarity with Adobe Experience Platform (AEP) is an added advantage.
• Knowledge of campaign testing, QA processes, and validation methodologies.

Functional Skills

• Ability to understand business requirements and convert them into technical solutions.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management skills.
• Ability to coordinate with multiple cross-functional teams and manage dependencies.
• Attention to detail and commitment to data accuracy.
• Ability to work in a fast-paced campaign operations environment.

Qualifications

• Bachelor’s degree in computer science, Information Technology, Engineering, or related field.
• 2+ years of experience in Marketing Technology, Campaign Operations, CRM, or Customer Engagement Platforms.

Preferred Skills

• Experience with Adobe Experience Platform (AEP).
• Exposure to customer data platforms and audience activation.
• Understanding of Email, Push Notification, SMS, and Omni-channel campaign execution.
• Knowledge of Agile methodologies and project collaboration tools.

Key Competencies

• Campaign Execution
• Data Validation & Analysis
• Stakeholder Coordination
• Problem Solving
• Communication Skills
• Customer Journey Management
• Attention to Detail
• Team Collaboration

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

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