EU
Social Strategy - Group Leads
eTeam UK
- 🇬🇧 United Kingdom
- On-site
- Senior
- 3 months ago
3 months ago
Location: Shoreditch (Hybrid – 2 days per week onsite, Mon is must)
Duration: 12 months contract initially
The Opportunity:
- This is a senior leadership role at the centre of how client shows up on social for its most important business audiences. You'll set the strategic direction, narratives, channel roles, content priorities for client's business professional and enterprise audiences across EMEA, and make sure that direction holds together across every market, channel, and creator partnership.
- You'll be the person who turns business and brand priorities into social strategy and briefs that produce creative work people talk about. This is a role for someone who is experienced at creating strategy, understands social and knows enterprise, business and technology audiences.
What You Will Do:
Audience & Social Strategy Leadership
- Defines and leads social strategy, including narratives, channel roles, and content priorities aligned to client’s brand and business objectives.
- Sets clear social goals for key business and enterprise audiences and products balancing global and regional consistency with regional nuance (in particular UK, France and Germany).
- Translate business and product priorities into social strategies and high-quality briefs that give the Content team something exciting to build from.
- Own messaging and narrative alignment across markets and channels, making sure storytelling ladders up to audience and product strategy.
- Act as the social strategy partner to PMM, Customer Marketing, and Comms, ensuring strong alignment on messaging, launch priorities, and campaign narratives.
- Guide how influencer strategy is integrated into audience plans, ensuring creators are deployed as a core storytelling and media lever where appropriate.
- Lead quarterly planning cycles and audience performance reviews, using insight and results to refine strategy, prioritisation, and channel mix.
- Partner with measurement and social intelligence to ensure social performance, audience insight, and cultural signals inform ongoing strategy and planning.
- Set strategic standards and best practices for social strategy across the team, acting as a centre of gravity for strategic quality and clarity.
- Provide strategic guidance and mentorship to strategists and cross-functional partners, raising the bar on strategic thinking across EMEA
What you need to succeed:
- 8+ years of social strategy experience at an agency, brand, or platform.
- Knowledge of technology, enterprise, and/or the creative industry.
- A proven ability to write briefs that unlock genuinely great creative work
- People management experience, and the ability to mentor and raise the bar on strategic thinking.
- Strong collaborator and stakeholder management skills, including with senior leadership.
- Exceptional organizational skills and the ability to manage multiple, competing priorities without losing strategic focus.
- An analytical, outcomes-first mindset, comfortable using measurement to sharpen strategy, as well as report on it.
- A creative, positive teammate who thrives in a fast-paced, matrixed environment.
Social Strategy - Group Leads · eTeam UK