Social Media Executive (Content Strategist & Growth Marketing)

Content Strategist & Growth Marketing Executive

Company: Tensor Labs
Location: Onsite, Islamabad
Type: Full-time

About Tensor Labs

Tensor Labs is a fast-moving, innovation-driven company where execution beats excuses. We’re building a brand that competes globally in tech and digital services — and we believe growth should be measurable, strategic, and data-backed.

We’re looking for someone who understands that content is not decoration — it’s a growth engine. Someone who thinks in funnels, conversions, SEO rankings, engagement metrics, and ROI — not just impressions.

Role Overview

We are hiring aContent Strategist & Growth Marketing Executive who will own our digital growth across websites, LinkedIn, Instagram, and search.

This is not a posting role. This is astrategy + execution + performance role.

You will be responsible for:

• Driving organic growth through Technical SEO

• Optimizing website content for conversions

• Scaling LinkedIn & Instagram with measurable ROI

• Building authority-driven content strategies

• Turning content into inbound leads

Your success will be measured in rankings, traffic growth, engagement quality, lead generation, and pipeline contribution — not just likes.

Key Responsibilities

1. Technical SEO & Website Optimization

• Conduct technical SEO audits (site structure, indexing, crawlability, Core Web Vitals, schema, internal linking).

• Optimize landing pages and service pages for search visibility and conversions.

• Improve keyword rankings for competitive tech-related queries.
  

• Implement on-page SEO best practices (meta tags, headers, keyword mapping, content optimization).

• Work with developers to resolve technical issues affecting performance.

• Track organic traffic growth, keyword positions, and conversion rates.

• Continuously improve website CTAs, funnels, and conversion flows.

2. Content Strategy & Authority Building

• Develop a data-driven content strategy aligned with business goals.

• Create SEO-optimized blogs, case studies, landing pages, and service content.

• Translate technical services (AI, ML, Web, Mobile, etc.) into client-focused, conversion-driven messaging.

• Build topical authority in targeted niches.

• Maintain brand consistency across websites and social channels.

3. LinkedIn & Instagram Growth (ROI-Focused)

• Develop growth strategies specifically for LinkedIn (company + leadership branding).

• Optimize LinkedIn pages for inbound lead generation.

• Plan and execute Instagram strategies aligned with brand positioning.

• Analyze engagement quality, not vanity metrics.

• Test content formats (carousels, thought leadership posts, short-form videos, etc.).

• Improve follower quality and conversion from social to website.

• Track ROI from social campaigns and organic efforts.

4. Growth Marketing & Performance Tracking

• Build growth experiments and test hypotheses.

• Use analytics tools to track KPIs across SEO, website, and social channels.

• Create monthly performance reports with actionable insights.

• Align marketing efforts directly with BD pipeline goals.

• Improve lead acquisition cost and marketing efficiency.

• Support outreach campaigns with optimized landing pages and content assets.

Requirements

• Minimum 2–3 years of experience in Content Strategy, Growth Marketing, or SEO-focused roles.

• Strong experience in Technical SEO and on-page optimization.

• Proven track record of improving rankings, traffic, and conversions.

• Experience managing LinkedIn growth for B2B or tech companies.

• Understanding of ROI measurement in SMM.

• Experience optimizing websites for lead generation.

• Ability to translate data into strategic decisions.

Technical Skills

• Technical SEO tools (Google Search Console, GA4, Ahrefs, SEMrush, etc.)

• Keyword research & content clustering

• Website CMS familiarity

• Landing page optimization

• Conversion rate optimization (CRO)

• LinkedIn page & executive branding management

• Instagram growth strategies

• Analytics & reporting tools

Nice to Have

• Experience in tech or digital services companies.

• Familiarity with design tools (Canva, Figma).

• Understanding of CRM and marketing automation tools.

• Experience with Clutch, Google My Business, and review platforms.