Social Media & Digital Website Coordinator- Columbia MO

The Social Media & Digital Website Coordinator is responsible for managing and enhancing the digital presence of Sydenstricker + Nobbe Partners across social media platforms, company websites, and other digital marketing channels. This position supports company-wide marketing initiatives by creating engaging content, maintaining accurate and up-to-date website information, promoting equipment and services, and strengthening the company’s brand awareness and customer engagement.

The ideal candidate is creative, organized, detail-oriented, and comfortable using digital marketing tools to communicate with customers, promote products, support dealership locations, and highlight company culture and community involvement.

Essential Duties and Responsibilities

1. Social Media Management

• Develop, maintain, and execute a social media content calendar across platforms such as Facebook, Instagram, LinkedIn, TikTok and YouTube.
• Create, schedule, publish, and monitor engaging content that promotes equipment, parts, service, sales promotions, company events, and dealership initiatives.
• Develop written content, graphics, short-form videos, photos, and other digital materials that align with company branding.
• Highlight new and used equipment inventory, product features, seasonal promotions, customer success stories, and employee achievements.
• Coordinate social media content with sales, parts, service, turf, agriculture, and other departments.
• Monitor comments, messages, reviews, and customer interactions, responding appropriately or directing inquiries to the appropriate department.
• Maintain consistent branding, messaging, and tone across all social media channels.
• Identify opportunities to increase audience engagement, brand awareness, and customer reach.

2. Website Management and Maintenance

• Maintain and update company website content to ensure accuracy, consistency, and professional presentation.
• Update equipment listings, product information, promotions, events, dealership information, and other relevant content.
• Coordinate with internal departments to obtain accurate product details, photos, pricing, specifications, and promotional information.
• Will be working closely with our website vendors and marketing partners.
• Review website pages regularly for outdated content, broken links, incorrect information, and opportunities for improvement.
• Support website enhancements that improve navigation, customer experience, mobile usability, and lead generation.
• Assist with search engine optimization (SEO) initiatives to improve online visibility and website traffic.
• Monitor website inquiries and leads and ensure they are directed at the appropriate dealership or department.

3. Digital Marketing and Content Creation

• Assist in planning and executing digital marketing campaigns that support sales, service, parts, and company-wide business objectives.
• Create promotional materials for seasonal campaigns, equipment launches, open houses, customer events, and community activities.
• Capture and edit photos and videos of equipment, employees, dealership locations, demonstrations, and company events.
• Develop email marketing content and digital advertisements assigned.
• Support paid social media campaigns and online advertising initiatives.
• Ensure all marketing materials follow company branding standards and applicable advertising requirements.
• Collaborate with leadership and department managers to identify marketing opportunities and communicate key business priorities.

4. Analytics and Performance Reporting

• Monitor social media engagement, audience growth, website traffic, and digital campaign performance.
• Use available analytics tools to evaluate the effectiveness of digital marketing activities.
• Prepare periodic reports summarizing key performance indicators, campaign results, and opportunities for improvement.
• Recommend changes to content, posting schedules, and digital campaigns based on performance data.
• Track customer inquiries, website leads, and other measurable outcomes where reporting tools are available.
• Stay informed about digital marketing trends, platform updates, and emerging content strategies.

5. Internal Communication and Collaboration

• Work closely with sales, parts, service, turf, agriculture, and leadership teams to gather content and promote departmental initiatives.
• Coordinate with dealership locations to ensure timely and consistent sharing of relevant information.
• Help communicate company news, employee milestones, recruiting initiatives, and community involvement.
• Maintain an organized process for collecting, approving, and publishing content.
• Ensure marketing projects are completed accurately and within established deadlines.
• Protect confidential company information and obtain appropriate approvals before publishing content.

Qualifications

Qualifications and Requirements

• Associate degree or bachelor’s degree in marketing, communications, digital media, public relations, or a related field preferred; equivalent experience will be considered.
• Previous experience managing social media accounts, websites, or digital marketing campaigns preferred.
• Strong written and verbal communication skills.
• Demonstrated ability to create engaging content for multiple digital platforms.
• Experience with social media scheduling and management tools.
• Familiarity with website content management systems (CMS).
• Basic knowledge of SEO, website analytics, and digital advertising.
• Experience with graphic design, photo editing, and video editing tools such as Canva, Adobe Creative Suite, or similar applications preferred.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Excellent attention to detail and commitment to accurate, professional content.
• Ability to work independently while collaborating effectively with multiple departments.
• Valid driver's license and willingness to travel to dealership locations and company events as needed.

Core Competencies

• Creativity and Innovation: Develops fresh ideas and engaging content that strengthen the company’s digital presence.
• Communication: Communicates clearly and professionally with customers, employees, vendors, and leadership.
• Organization and Time Management: Balances multiple projects, deadlines, and requests effectively.
• Attention to Detail: Ensures website information, social media posts, and promotional materials are accurate.
• Customer Focus: Uses digital channels to improve customer engagement and support the customer experience.
• Collaboration: Builds effective working relationships with dealership teams and departments.
• Analytical Thinking: Uses performance data to evaluate results and identify opportunities for improvement.
• Adaptability: Keeps up with changing social media platforms, digital tools, and marketing trends.

Work Environment and Physical Requirements

• Primarily office-based work with regular use of computers, digital marketing software, and online platforms.
• Occasional travel to dealership locations, customer events, equipment demonstrations, and company functions.
• Ability to photograph and record video of equipment and activities in dealership, shop, and outdoor environments.
• Occasional flexibility in working hours may be required to support scheduled events or time-sensitive marketing campaigns.

Reporting Structure

• Reports To: V.P. of Marketing
• Works Closely With: Sales, Parts, Service, Turf, Agriculture, Human Resources, dealership management, and external marketing partners.