Freelance Visual Merchandiser

Freelance Visual Merchandiser – Product Galleries (3-Month Freelance Contract) 

Category Research Team  |  Project Sponsor: Category Research Lead  |  Freelance, 3-month contract 

Purpose 

Deliver a short, 3-month project to prepare our product gallery standards and imagery for our biggest sales season. This is a one-shot project tied to a system change: rebuild our gallery guidelines, train the team on our new AI tool, and support the rollout: selecting and curating imagery for existing and new products. Apply the refreshed standard to the backlog of existing products that need a visual refresh ahead of peak season. 

Scope of services 

• Define and document the product gallery standard: image order, template/layout per product type, aspect ratios, backgrounds, and where brand pictograms or overlays are used. 

• Build and maintain a decision framework (checklist / flowchart) designers use before starting a gallery, covering the most common scenarios so fewer decisions need to escalate. 

• Select and curate imagery for new listings from existing assets for our team of designers. 

• Audit the existing product catalogue, prioritise galleries that are outdated, inconsistent, or underperforming, and recommend and oversee agreed improvements. 

• Prepare creative briefs aligned to the gallery standard and provide quality assurance feedback on completed design deliverables.  

• Train the team on our new imagery system as part of its rollout and help establish clear usage guidelines for the tool. 

• Liaise with Category Management Leads and copywriters to keep visuals aligned with content guidelines, campaigns, and partner requirements. 

• Track gallery quality/coverage (e.g. % of products meeting standard) and report on progress. 

• Provide localised content and localised gallery standards per market adapting to local audience expectations and buying behaviour, not just translating a single template. 

Expertise required 

• Experience in digital merchandising, e-commerce visual content, or design operations; this is a digital role built around renders/mock-ups, not physical retail display. 

• Strong eye for visual consistency, composition, and product presentation at scale. 

• Process-driven: able to turn subjective, one-off decisions into repeatable rules a design team can self-serve from. 

• Experience briefing and giving feedback to designers. 

• Understanding of multi-market e-commerce and localisation standards. 

• Background in gift, travel, or experience e-commerce. 

• Familiarity with PIM/DAM tools and image asset management at scale. 

• Proficient with Excel. 

• Comfortable learning and working with AI tools; experience training others on new software is a plus.