GENERATIVE AI CREATIVE CONTENT EXECUTIVE

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

RESPONSIBILITIES:

GenAIContentCreation

• Conceptualise and produce GenAI imagery, video, motion and other visual content across campaigns, social, digital andretail.
• Lead AI-led visual development from concept to execution while maintaining PEDRO's aesthetic and brand DNA. Explore and test emerging GenAI tools and workflows to improve creative output and production efficiency.

CreativeCollaboration

• Partner closely with Art Directors, Graphic Designers, Photographers, Videographers and Producers throughout the creativeprocess.
• Integrate GenAI into existing creative workflows to enhance photography, video, design and post-production.
• Develop visual concepts, treatments and content variations quickly andefficiently.

Reactive & AssetAdaptation

• Enable PEDRO to respond quickly to cultural, social and market trends throughGenAI.
• Repurpose and transform existing campaign and product assets into new formats, particularly AI-generated video and motioncontent.
• Identify opportunities to maximise the value and lifespan of existing brandassets.

AIBrandDNA&Guidelines

• Establish and evolve PEDRO's GenAI visual language and creativeDNA.
• Develop guidelines, workflows, prompts and best practices to ensure consistency and quality across AI-generatedcontent.
• Build knowledge and AI capabilities within the wider creativeteam.

Trend & TechnologyForecasting

• Stay ahead of emerging GenAI tools, visual trends and contentformats.
• Identify relevant opportunities for PEDRO and recommend new tools, techniques and workflows.

REQUIREMENTS:

• Minimum 3 years' experience in creative content, design, multimedia or relatedfields.
• Diploma / Degree in a relevant creativediscipline.
• Strong hands-on experience with Generative AI image and/or video tools (Higgsfield AI, Midjourney, Kling AI or others).
• Proven track record with a strong creativeportfolio.
• Strong understanding of visual composition, storytelling, art direction and brandaesthetics.
• Prior experience in Photography, digital imaging / retouching, videography, video editing, graphic design, motion graphics or animation is preferred.
• Able to work independently and collaboratively within a multidisciplinary creativeteam.
• Curious, experimental and proactive in adopting emerging AItechnologies.

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