Shopper Marketing Manager UK - Barebells I Vitamin Well I NOCCO

Vitamin Well Groupdevelops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

About the role

As we continue to grow our presence in the UK, shopper and trade marketing play a key role in strengthening our brands across retail, convenience, gyms and other relevant channels.

AsShopper Marketing Manager, you will bring our brands to life in-store through shopper-focused activations, POS initiatives and strong, consistent brand visibility across channels.

Based in London, you will work closely with the local Sales and Marketing teams. You will drive the shopper and trade marketing agenda in the UK, while collaborating with the Global Shopper Marketing team and HQ Studio in Stockholm for support, guidance and alignment on global tools, assets and processes.

In short, your responsibilities will be

• Shopper and trade marketing planning: Develop and coordinate the annual in-store activation plan across channels, translating brand and commercial priorities into impactful shopper marketing initiatives.

• POS strategy and execution: Own the local POS agenda, from planning and development to ordering, stock management and distribution, ensuring materials and visibility tools are aligned with global guidelines.

• In-store activation: Execute shopper campaigns and trade marketing initiatives in close collaboration with Sales and Marketing, ensuring strong brand presence, effective execution and commercial impact.

• Events, demos and trade visibility: Oversee materials and execution for demos, events, exhibitions and trade shows, ensuring consistent brand representation and operational readiness.

• HQ collaboration and alignment: Work closely with Global Shopper Marketing and HQ Studio to ensure local activities follow global guidelines, leverage the right assets and share market insights and best practices.

• Sales enablement and internal communication: Act as a key link between Sales and Marketing, supporting commercial teams with POS tools, activation plans and in-store execution.

What you can expect

• A key role in driving shopper and trade marketing initiatives across the UK market.

• The opportunity to develop and execute local initiatives in close collaboration with our global HQ team in Stockholm.

• Close collaboration with local commercial teams and global functions.

• A fast-paced, entrepreneurial environment where ideas turn into action and you can make a real impact.

• A team culture driven by ambition, problem-solving and getting things done.

Who are you

You are commercially minded, structured and hands-on, with a strong understanding of how shopper and trade marketing contribute to brand visibility and sales performance. You enjoy working at the intersection of Sales and Marketing, turning plans into activities that make a difference in-store.

You are comfortable taking ownership, managing multiple projects and working independently, while building strong relationships with colleagues and external partners. With an eye for detail and a proactive approach, you know how to balance strategic thinking with getting things done.

Essential skills to succeed

• At least 5 years of experience in shopper or trade marketing within FMCG.

• Proven experience developing and executing in-store activation plans, POS initiatives and trade marketing campaigns.

• Strong commercial understanding and the ability to translate brand and sales objectives into effective shopper marketing activities.

• Experience coordinating external suppliers, agencies and production partners.

• Strong project management and organisational skills, with the ability to manage multiple initiatives simultaneously.

• Excellent communication skills in English, both written and spoken.

• Proficiency in PowerPoint and Excel, with confidence managing budgets, materials and ordering processes.

• A full, valid UK driving licence.

• A proactive, solutions-oriented mindset and the ability to work independently in a fast-paced environment.

How to Apply

Application deadline: November 20th 2026

We review applications on an ongoing basis and may fill the position before the application deadline. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV. 

Life at Vitamin Well Group 

At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner.