SFMC (Salesforce Marketing Cloud) Business Analyst / Solution Consultant

Job Title : Salesforce Marketing Cloud Business Analyst /Solution Consultant
Job Location : Mississauga, ON - Canada

• Work with business and marketing teams to understand campaign requirements and translate them into Salesforce Marketing Cloud solutions
• Design configure and support Email Studio Journey Builder Automation Studio Contact Builder and Content Builder
• Build and manage email campaigns customer journeys triggered communications and marketing automations
• Configure audience segmentation Data Extensions subscriber management preference management and personalization
• Develop dynamic and personalized email content using AMPscript HTMLCSS and SQL
• Create SQL queries and automation workflows for segmentation campaign execution and data processing
• Support campaign planning configuration testing deployment monitoring and postproduction troubleshooting
• Work with APIs and integrations between Salesforce Marketing Cloud Salesforce CRM Data Cloud and other enterprise systems
• Perform requirement analysis solution design impact assessment and technical documentation
• Partner with business stakeholders to define campaign journeys segmentation rules business logic and acceptance criteria
• Ensure appropriate email marketing practices related to consent optinoptout unsubscribe handling and deliverability
• Troubleshoot campaign journey automation data and integration issues
• Provide guidance and support to developers and campaign execution teams

Required Skills

• 8 years of overall IT CRM Marketing Technology experience
• Strong Salesforce Marketing Cloud experience
• Email Studio
• Journey Builder
• Automation Studio
• Contact Builder
• Content Builder
• Data Extensions and subscriber management
• AMPscript
• SQL
• HTMLCSS for email development
• RESTSOAP API and integration understanding
• Campaign management and marketing automation
• Audience segmentation and personalization
• Email testing and troubleshooting
• Strong understanding of functional requirements and ability to translate them into technical solutions
• Good stakeholder communication and client facing skills