Senior Theatrical Marketing Manager, Amazon MGM Studios International Theatrical Marketing

We're seeking an experienced Senior Theatrical Marketing Manager to lead and drive innovative marketing strategies for our theatrical releases in Germany. Reporting to the Head of Theatrical Marketing Germany, this role combines strategic leadership with deep analytical expertise to develop comprehensive campaigns that maximize audience engagement and local box office performance.

We offer a dynamic, creative environment where you'll shape the future of theatrical marketing in the digital age.

Key job responsibilities
Strategic Leadership & Planning
- Lead strategic planning and budget management across multiple high-profile theatrical releases in Germany
- Develop territory-wide marketing strategies and long-term activation roadmaps
- Conduct advanced market analysis and competitive intelligence to inform strategic decisions
- Establish campaign KPIs and success metrics in partnership with senior leadership
- Drive innovation in local audience engagement methodologies and emerging marketing technologies
- Mentor and guide junior marketing managers on strategic thinking and campaign development

Creative Direction & Brand Management
- Provide creative leadership across all marketing assets and brand touchpoints
- Oversee localization strategies and coordinate with global International teams
- Ensure brand consistency and creative excellence across multiple concurrent campaigns
- Lead relationships with local creative partners and agencies
- Approve and guide creative direction for high-stakes marketing initiatives

Media Strategy & Partnership Development
- Develop comprehensive media strategies spanning traditional, digital, and emerging platforms
- Lead negotiations and strategic partnerships with key local media agencies and platforms
- Cultivate and manage high-value brand partnerships and co-marketing opportunities
- Collaborate with International Media leadership on global best practices and innovation
- Optimize media spend efficiency across portfolio of campaigns

Activations & Events
- Conceptualize and execute large-scale special projects, premieres, and marquee events in Germany
- Manage complex stakeholder relationships across multiple external agencies

Cross-Functional Leadership & Team Development
- Lead cross-functional initiatives including Content Managers, Trade Marketing, PR, Digital, and International partners
- Provide strategic guidance to German distribution teams on theatrical positioning
- Drive organizational alignment on local campaign priorities and resource allocation
- Mentor junior team members and contribute to team capability development
- Champion creative excellence and innovative problem-solving across the organization

Basic qualifications

- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience building and cultivating relationships with internal and external stakeholders
- Speak, write, and read fluently in German and English at C1 level or above
- Extensive experience of progressive marketing experience within the entertainment industry
- Deep expertise in integrated marketing across traditional, digital, and experiential channels
- Strong leadership experience with direct or matrix management of marketing professionals
- Exceptional strategic thinking, analytical, and presentation capabilities
- Demonstrated ability to manage multiple high-priority projects simultaneously

Preferred qualifications

- Experience in building and driving adoption of new tools
- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
- Experience with international marketing coordination and localization strategies
- Proven track record of innovation in marketing technology and emerging platforms
- Strong financial acumen with P&L responsibility experience
- Strategic Vision: Ability to see the big picture and translate into actionable plans
- Team Development: Commitment to mentoring and developing marketing talent
- Results Orientation: Track record of delivering measurable business impact

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