Senior Strategist

RESPONSIBILITIES:

Strategic Planning & Development:

• Lead the development of innovative marketing strategies that align with client business goals and objectives.
• Conduct comprehensive market research to uncover consumer insights, market trends, and competitive dynamics.
• Collaborate with clients and internal teams to identify key challenges and opportunities, translating these into strategic recommendations.

Campaign Strategy & Execution:

• Develop detailed campaign briefs that clearly outline objectives, target audiences, messaging, and key performance indicators (KPIs).
• Work closely with creative, media, and analytics teams to ensure strategies are effectively implemented across all channels.
• Monitor campaign performance, making data-driven adjustments to optimize results and achieve client KPIs.

Consumer Insights & Research:

• Conduct qualitative and quantitative research to gain deep insights into consumer behavior, preferences, and motivations.
• Analyze data from various sources to inform strategic decisions and enhance campaign effectiveness.
• Stay up-to-date on industry trends and emerging technologies to ensure strategies remain relevant and competitive.

Client Relationship Management:

• Serve as a strategic partner to clients, providing insights, recommendations, and guidance on marketing initiatives.
• Present strategic plans and performance results to clients, clearly articulating the rationale behind recommendations.
• Build and maintain strong client relationships, ensuring satisfaction with the agency’s strategic services.

Brand Strategy & Positioning:

• Lead the development of brand positioning and messaging strategies that differentiate clients in the marketplace.
• Ensure consistency in brand messaging across all touchpoints, from digital channels to offline experiences.
• Provide strategic direction on content creation, ensuring it aligns with brand values and objectives.

Collaboration & Cross-Functional Leadership:

• Work closely with other departments, including creative, media, and technology teams, to ensure the integration and alignment of strategies.
• Facilitate collaboration between teams to develop cohesive and impactful campaigns that meet client objectives.
• Represent the strategy team in internal meetings, providing updates on strategic initiatives and performance.

Performance Analysis & Reporting:

• Establish metrics and KPIs to measure the effectiveness of strategies and campaigns.
• Analyze campaign performance data, providing insights and recommendations for continuous improvement.
• Report on the impact of strategic initiatives to senior leadership and key stakeholders.

Mentorship & Development:

• Provide mentorship and guidance to junior strategists and other team members, helping them develop their strategic thinking and skills.
• Foster a collaborative and innovative team environment, encouraging the exploration of new ideas and approaches to digital marketing.
• Contribute to the professional development of the strategy team through knowledge sharing and training initiatives.

QUALIFICATIONS:

• You have a Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; advanced degree preferred.
• You have 5+ years of experience in strategic planning, digital marketing, or a related field.
• You are able to develop and execute successful digital marketing strategies.
• You understand digital marketing channels, including social media, content marketing, SEO, PPC, and email marketing.
• You have excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• You have exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• You have strong interpersonal skills, with the ability to build and maintain client relationships.
• You have a high level of business acumen, with a deep understanding of market dynamics and consumer behavior.