Senior Specialist - Software Engineering

Key Responsibilities

Platform Operations Act as the administrator for Salesforce Marketing Cloud SFMC ensuring data integrity system performance and compliance with privacy regulations

Campaign Management Develop execute and monitor automated multichannel marketing campaigns email SMS push notifications using Journey Builder and Automation Studio

Data Segmentation Personalization Manage customer data segment audiences and implement personalization strategies using AMPScript and SQL

Integration Technical Support Collaborate with ITSales teams to integrate Salesforce Marketing Cloud with CRM Salesforce Core and other thirdparty tools via APIs

Analytics Optimization Analyze campaign performance data to provide actionable insights reports and recommendations for improving engagement rates