Senior SEO Strategist (Content)

Job Title: Senior SEO Strategist (Content)

FLSA Status: Exempt 

Hours: Full-Time. Monday–Thursday is 8am-5pm with the option to work from home on Tuesday. Friday is a work from home, half-day from 8am-12pm. 

Salary Range: 72-76k annual compensation based on experience 

Location: In office position located in Omaha, NE 

Role Overview
The way people search is evolving fast — not just year to year, but day to day. Typing a question into Google is now just one option among many: asking an AI assistant, scrolling TikTok, or searching YouTube are just as common. We're seeking a senior-level strategist who can make sure our clients are visible across all of it. Your day-to-day focus will be the content and website architecture side of that growth: turning raw client data, business insights and goals into keyword strategies, site structures, and well-organized content strategies. Whether that means enhancing what's already live or driving strategy for new sites, pages, or experiences built to perform from day one. This is a hands-on individual contributor role, built for someone who wants to help define what organic growth looks like as search keeps changing.

Key Responsibilities
Content Strategy, Research & Intent Mapping (Main Focus)
•    Data Mining to Strategy: Uncover hidden content opportunities by reviewing raw client files, customer service logs, white papers, product docs, and internal datasets to build long-term strategy plans.
•    Keyword & Intent Mapping: Group search terms into semantic keyword clusters and map queries across the full user journey — informational, commercial, transactional, and conversational — to build topical authority without keyword cannibalization.
•    On-Page Outlines & Blueprints: Develop detailed page outlines, structural recommendations, and content briefs for stakeholders.
Website & Information Architecture (Main Focus)
•    Sitemaps & Hierarchy: Audit whole-site structures to design intuitive URL taxonomies, subfolder frameworks, and clear site navigation paths.
•    Strategic Internal Linking: Design internal interlinking frameworks to distribute page authority, establish topical depth, and guide users through conversion funnels.
•    Multi-Site Execution: Comfortably build, manage, and present holistic content and website search strategies across multiple client websites simultaneously.
AI Search & Generative Engine Optimization
•    Adapt content, information architecture, and topical authority signals so client expertise is structured and surfaced effectively across AI-powered discovery platforms, including ChatGPT, Perplexity, Gemini, and Google's AI-powered search experiences.
•    Develop keyword, topic, and entity strategies that reflect how people search today — including conversational, intent-driven, and long-tail queries shaped by AI-assisted search behavior.
•    Stay invested in the future of search by exploring AI tools, testing new workflows, and rapidly adapting content and strategy as generative engines reshape discovery.
Reporting, Project Management & Cross-Functional Leadership
•    Performance Reporting: Translate metrics from Google Search Console, GA4, and SEO dashboards into actionable insights and client-facing growth reports that drive sustainable results.
•    Cross-Functional Project Leadership: Coordinate closely with clients, content creators, marketing professionals, and other stakeholders to ensure consistent messaging and cohesive SEO strategy across all channels and assets.
•    Present Strategies & Results: Present content and search strategies to internal stakeholders and clients, articulating the value and business impact of organic growth initiatives.

Qualifications
Core Requirements
•    Experience: At least 5 years in SEO or content strategy, with demonstrated results growing organic visibility and traffic.
•    Content & Keyword Mastery: High proficiency with keyword research, topic clustering, intent mapping, content auditing, and building internal linking strategies.
•    Communication & Problem-Solving: Excellent written and verbal communication skills, with the initiative to identify challenges and propose effective solutions. Comfortable presenting strategies to clients and internal stakeholders.
•    Team & Collaboration: Works effectively across teams and stakeholders, incorporating feedback from multiple groups — clients, content creators, marketing, and technical teams — into a cohesive strategy.
•    Project Management: Strong organizational skills and experience using project management tools to manage timelines.
Expected Senior Technical Background (Foundational Knowledge)
•    Comfortable reading site crawl data (e.g., Screaming Frog) to spot indexation, canonical, or architecture issues.
•    Foundational understanding of site speed, Core Web Vitals, schema markup, and URL redirect mapping.
•    Familiarity with web development concepts (HTML, CSS, JSON) is a plus.
Extra Considerations
•    Hands-on copywriting or editorial experience.
•    Familiarity with AI-powered discovery platforms (ChatGPT, Perplexity, Gemini, and Google's AI-powered search experiences) and how content structuring affects AI citation and visibility.
•    Relevant industry certifications (Google Analytics, Ahrefs, SEMrush, etc.).
•    Experience with CMS platforms.