Senior Paid Media Strategist

Senior Paid Media Strategist

Location: Remote (U.S.)

Reports to: President

Employment: Full-time, salaried exempt

Compensation: $80,000–$100,000 base + bonus

About the role

Inflow is hiring a Senior Paid Media Strategist to lead client relationships and develop paid search, shopping, paid social and programatic strategies that drive meaningful business results.

This is a hands-on role for an experienced marketer who combines strong technical execution with clear client communication. You’ll own strategy and performance across a portfolio of 5-8 accounts, collaborate with specialists across the agency, and contribute to the continued development of our paid media practice.

What you’ll do

Lead client relationships and strategy

• Serve as the primary paid media contact for a portfolio of approximately 5–8 clients, with account assignments based on scope and complexity.
• Develop strategies aligned with each client’s revenue, profitability and customer acquisition goals.
• Lead client meetings, performance reviews and strategic planning conversations, translating data into clear recommendations.
• Proactively address performance challenges, manage expectations and identify opportunities for growth.
• Own budget allocation, forecasting and pacing across channels.

Manage paid search, Shopping and social

• Build, manage and optimize campaigns across Google Ads, Microsoft Ads and Meta.
• Develop account structures, bidding strategies, audience approaches and testing plans suited to each client’s business.
• Manage Shopping feeds and Merchant Center health, including product data quality, segmentation and troubleshooting.
• Guide paid social creative testing through actionable briefs, performance analysis and recommendations.
• Evaluate and test additional channels, including TikTok, Pinterest and programmatic, where they support client objectives.

Turn measurement into better decisions

• Monitor conversion tracking and data quality, collaborating with technical specialists to diagnose and resolve issues.
• Evaluate performance across platforms and attribution models in the context of clients’ business results.
• Build and maintain reporting using tools such as GA4, Looker Studio, Supermetrics and Sheets.
• Use automation thoughtfully to improve analysis, efficiency and quality.

Contribute to team development

• Mentor teammates, share expertise and provide constructive feedback on strategy and execution.
• Help improve processes and documentation
• Partner with SEO, CRO and analytics specialists on integrated client strategies.
• Contribute to new-business audits

What you’ll bring

• Agency experience managing multiple client accounts.
• 5+ years of hands-on paid media experience, including at least 2 years managing eCommerce accounts.
• Strong expertise in Google Ads, including Search, Shopping and Performance Max, along with Merchant Center and Microsoft Ads.
• Demonstrated success managing Meta campaigns, including catalog advertising and structured creative testing.
• Experience with TikTok, Pinterest, Reddit, Amazon Ads or programmatic advertising.
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• Experience owning client relationships, presenting strategic recommendations and navigating difficult conversations.
• Experience managing individual account budgets of $50,000 or more per month, with accountability for pacing and performance.
• A practical understanding of GA4, GTM, conversion tracking, Meta Pixel and Conversions API.
• Strong analytical and reporting skills, including proficiency in Sheets or Excel.
• Clear, concise written and verbal communication.
• Experience mentoring or developing other marketers and an interest in people management.
• Thoughtful use of tools to support your work.

Additional experience we value

• People management experience.
• Familiarity with feed management tools such as Feedonomics, DataFeedWatch or GoDataFeed.
• Experience with incrementality testing, marketing mix modeling or post-purchase attribution.
• Familiarity with media optimization and budget pacing tools.
• CRO and landing page testing experience.
• Relevant Google, Microsoft or Meta certifications.

What we offer

• Fully remote work with flexible hours around core collaboration time.
• Bonus opportunities based on performance
• Thoughtfully managed workloads and an emphasis on strong client fit.
• Paid vacation, sick days
• Health, dental, vision, life, and short- and long-term disability insurance.
• Retirement plan with company contributions.
• Monthly health and wellness budget.
• Annual conference and training budget.

About Inflow

Inflow is an eCommerce-focused digital marketing agency specializing in SEO, paid media, CRO and analytics. Since 2007, we’ve helped online retailers attract customers, improve conversion and grow revenue. We’re a Google Premier Partner, Meta Business Partner and Microsoft Advertising Partner, with multiple Inc. 5000 recognitions.