Senior Marketing Manager

Reports To: Head of Marketing & Sales

Location: Remote 

Target Range: 100-120K (Max for exceptional candidate)

Management:   This role also manages one Social Media Specialist and owns the Email/SMS marketing channel, working closely with external agencies and partners to develop and execute integrated campaigns.

Position Overview

The Marketing Manager / Senior Marketing Manager is a hands-on marketing leader responsible for translating marketing strategy into integrated programs and owning execution from planning through launch.

The ideal candidate will have 7+ years of marketing experience and a proven track record of owning and managing integrated marketing campaigns. Brand experience is essential to success in this role. This person must be an exceptional brand storyteller with excellent copywriting, writing, and communication skills and the ability to translate brand strategy into compelling customer-facing marketing.

This role supports the development of executive marketing strategies while taking full ownership of campaign execution, promotional programs, product launches, brand marketing, marketing communications, and cross-functional coordination.

This role brings promotional strategy, product launches, campaigns, creative, ecommerce, social, performance marketing, and customer communications together into cohesive programs that support brand growth and commercial performance.

Success in this role requires a proactive, strategic, highly organized, commercially minded marketing professional who can move comfortably between strategy and execution, manage multiple priorities, communicate clearly with senior leaders and cross-functional teams, and thrive in a fast-paced, high-growth environment.

Core Responsibilities

Marketing Strategy & Execution (20%)

• Assist in developing executive marketing strategies and translate them into clear, actionable marketing plans.

• Turn strategic priorities into campaign briefs, timelines, deliverables, channel plans, and executional roadmaps.

• Own day-to-day execution of integrated marketing initiatives from planning through launch and post-campaign analysis.

• Manage the marketing calendar across product launches, promotions, campaigns, seasonal initiatives, and key business priorities.

• Develop marketing presentations and decks that communicate strategy, campaign plans, promotional recommendations, timelines, and results.

• Identify opportunities and make recommendations to strengthen campaigns, customer engagement, brand positioning, and commercial performance.

• Ensure all marketing initiatives are executed on time, on brand, and against established objectives.

Promotional Strategy & Campaign Planning (25%)

• Develop promotional strategies and recommendations aligned with business objectives, customer needs, brand positioning, and revenue goals.

• Own promotional planning and execution across seasonal campaigns, key promotional events, product launches, and commercial priorities, including offer recommendations, implementation, messaging, and channel plans.

• Develop campaign and marketing decks that clearly communicate the promotional strategy, offer, customer opportunity, messaging, creative direction, timing, and KPIs.

• Work with external creative and marketing partners to develop and deliver assets required to support promotional campaigns and product launches.

• Monitor promotional performance and provide recommendations to improve offers, timing, messaging, customer response, and commercial results.

Product Launches & Brand Marketing (20%)

• Lead the marketing execution for new product launches, from positioning and messaging through launch and post-launch analysis.

• Partner with Product, Creative, Ecommerce, Community & Brand Engagement, Performance Marketing, and external partners to develop launch plans, messaging, content needs, promotional strategy, assets, and channel activation.

• Ensure product benefits, claims, differentiators, and brand positioning are translated into clear, compelling customer-facing marketing.

• Support ongoing brand marketing initiatives that strengthen the brand's premium positioning and differentiation within beauty, health, and wellness.

Cross-Functional & Agency Management (15%)

Serve as the central marketing project lead, coordinating stakeholders, timelines, approvals, deliverables, and execution across internal teams and external partners.

• Manage and provide direction to one Social Media Specialist, ensuring social content and community activity align with campaign, promotional, product launch, and brand priorities.

• Own the Email/SMS marketing channel, including strategy, campaign planning, calendar management, briefs, messaging, approvals, execution, testing, reporting, and optimization.

• Manage the Email/SMS agency relationship and hold the agency accountable for strategy, execution, timelines, deliverables, and performance.

• Partner with external Performance/Growth Marketing and creative partners to develop and execute integrated campaigns and ensure all teams have the briefs, messaging, creative assets, offers, and timelines needed for execution.

• Work with external creative and marketing partners to develop and deliver assets required to support promotional campaigns, product launches, social, email, SMS, and other marketing initiatives.

• Lead campaign kickoffs, agency status meetings, cross-functional working sessions, and post-campaign reviews.

• Create clear briefs and communicate expectations effectively to internal teams and external partners.

• Hold agency and partner teams accountable for agreed deliverables, timelines, KPIs, testing plans, and performance recommendations.

Marketing Analytics & Optimization (10%)

• Monitor campaign, promotional, and channel performance against established KPIs and business objectives.

• Partner with Analytics, Ecommerce, Performance/Growth Marketing, and Email/SMS partners to evaluate customer response, revenue impact, acquisition, engagement, and conversion.

• Use data, customer insights, competitive intelligence, and market trends to identify opportunities and make informed marketing recommendations.

• Develop post-campaign recaps that capture results, insights, and actionable recommendations for future initiatives.

AI, Innovation & Marketing Technology (10%)

• Use AI, automation, and emerging marketing technologies to improve planning, research, content development, reporting, and operational efficiency.

• Use AI-enabled tools to accelerate campaign development, competitive research, presentation development, workflow management, and marketing analysis.

• Stay current on beauty, health, wellness, consumer, social, ecommerce, and marketing trends and identify relevant opportunities for the brand.

Required Qualifications

• Seven or more years of progressive marketing experience, with demonstrated ownership and management of integrated marketing campaigns from strategy through execution. Level and title will be based on experience and scope of previous responsibilities.

• • Proven brand marketing experience, with a strong understanding of brand positioning, storytelling, messaging, and customer engagement.

• Exceptional storytelling and copywriting skills, with the ability to develop compelling brand and campaign messaging across channels and customer touchpoints.

• Proven experience developing and managing promotional strategies, integrated marketing campaigns, seasonal programs, and product launches.

• Demonstrated experience creating marketing presentations and decks that clearly communicate strategy, campaign concepts, messaging, promotional recommendations, timelines, and results.

• Experience working in a premium beauty, health, wellness, or consumer brand is required.

• Experience managing marketing responsibilities across multiple channels and coordinating cross-functional teams and external partners.

• Strong project management skills with the ability to manage multiple initiatives simultaneously and consistently meet deadlines.

• Strong analytical skills and the ability to translate marketing performance and customer insights into actionable recommendations.

• Excellent written and verbal communication skills, with the ability to clearly articulate strategy and influence stakeholders.

• Proficiency with Microsoft PowerPoint or Google Slides, Excel or Google Sheets, and common marketing and project management tools.

Preferred Qualifications

• Experience with a premium, emerging, or digitally led consumer brand.

• Experience in clean beauty, skincare, wellness, healthcare or mission-driven consumer products.

• Experience in direct-to-consumer, ecommerce, social commerce, or direct selling environments.

• Experience managing external marketing agencies and creative partners.

• Experience with Shopify, Amazon, TikTok Shop, email/SMS marketing, paid media, and social media ecosystems.

• Experience using AI-enabled marketing tools and emerging technologies.

Success Measures

• Achievement of marketing and promotional revenue objectives

• Successful execution of integrated campaigns and promotional initiatives

• Product launch performance

• Campaign engagement, conversion, and customer acquisition

• Effectiveness and efficiency of promotional strategy

• On-time delivery of marketing initiatives

• Cross-functional and agency execution quality

• Quality and clarity of marketing plans, briefs, and presentations

• Actionable use of campaign performance and customer insights

• Contribution to brand awareness, customer growth, and overall business performance

Work Environment

This is a remote position requiring regular collaboration with internal teams and external partners through virtual meetings. Occasional travel may be required.