Senior Marketing Executive

Responsibilities:

• Plan and execute multi-channel acquisition campaigns across web, app, social and offline touchpoints to grow the Popbee Circle member base, with a focus on lifestyle, sports, wellness and Gen Z audiences.
• Build and optimise conversion funnels across workshops, offline activations and digital giveaways that turn casual readers into registered members.
• Manage the Popbee Circle loyalty programme, including reward structures, points redemption and exclusive member perks, to drive retention and long-term advocacy.
• Run end-to-end production for monthly workshops, member events and community activations, covering venue sourcing, vendor management, budget tracking, pre-event promotion and on-site execution.
• Lead execution of co-branded and sponsored partner activations, including attendee check-in, QR code scanning workflows and CRM lead capture.
• Curate and publish community-first social and editorial content with the Editorial team; manage publishing schedules, visual standards and engagement performance across Instagram, Threads, Rednote and the weekly community newsletter.
• Partner with the Sales team to package and co-pitch community products, bespoke event activations and sponsorship decks to clients.
• Negotiate, secure and maintain brand partner promo codes, discounts and member perks to keep the Circle offer valuable for members.
• Work with the IT team to scope and roll out feature improvements across Popbee.com and the Popbee App, including polling, giveaway modules and member onboarding flows.
• Track user journeys, in-app actions and web conversions through Hex dashboards; use AI tools such as Claude to analyse retention and campaign performance, and maintain segmented subscriber and event participant lists in the CRM.

Requirements:

• 2 to 4 years of experience in digital marketing, community management, CRM or experiential events, ideally within media, fashion or lifestyle.
• Track record of running offline events end to end, from vendor and budget management to on-site delivery, alongside a multi-channel content calendar.
• Hands-on experience managing Instagram, Threads, Rednote and email newsletters.
• Working knowledge of Google Analytics 4, CRM automation and email marketing platforms; experience with Hex or similar dashboard tools is a plus.
• Proficient in Canva or Photoshop, and comfortable using AI tools in day-to-day analysis and content work.
• Experience with loyalty, membership or rewards programmes is a plus.
• Excellent written and verbal communication skills, with confidence managing brand partners and working across Editorial, Sales and IT teams.
• Fluent in English and Chinese, written and spoken; Mandarin is a plus.
• Able to work evenings and weekends for events when required.
• Genuine interest in women's lifestyle, beauty and fashion culture, and in the Popbee community.