Senior Manager, Sales - Warehouse

Job Description Summary:

The Senior Manager, Sales – Warehouse is responsible for leading sales strategy, customer engagement, and commercial execution across assigned warehouse-delivered retail customers. The role will primarily focus on accelerating profitable growth through the warehouse route-to-market and broker/agency model, while also supporting DSD execution and building strong relationships with Coca-Cola bottling partners to ensure aligned customer plans and marketplace execution.

Key Responsibilities

• Warehouse Sales Leadership: Develop and execute customer and channel strategies that accelerate volume, revenue, profitability, and share growth, with primary responsibility for the warehouse-delivered business.
• Customer Leadership: Build strong relationships with key customer decision-makers and translate customer priorities into actionable joint business plans.
• Broker/Agency Leadership: Lead the sales agency/broker relationship, establishing clear priorities, performance expectations, execution standards, and accountability.
• DSD Execution: Support DSD business priorities and execution across assigned customers, ensuring alignment between customer plans, warehouse initiatives, and in-market execution.
• Bottler Relationship Management: Build and maintain strong partnerships with Coca-Cola bottling partners, aligning on customer strategies, execution priorities, opportunities, and issue resolution to deliver against shared business objectives.
• Route-to-Market Integration: Connect Warehouse, DSD, broker, bottler, and customer strategies to deliver a cohesive approach to the marketplace and maximize total Coca-Cola system opportunities.
• Business Planning: Lead annual business planning, customer strategies, forecasting, promotional planning, innovation launches, and key selling initiatives.
• Commercial Execution: Drive assortment, distribution, pricing, promotion, merchandising, and innovation opportunities across assigned customers.
• Performance Management: Leverage sales, category, customer, and market data to identify opportunities, measure performance, and drive corrective actions.
• Cross-Functional Leadership: Partner across category, revenue growth management, shopper marketing, supply chain, finance, operations, and other functions to deliver customer commitments.
• Strategic Growth: Identify whitespace opportunities and develop plans to expand distribution, improve assortment, increase velocity, and recruit consumers.
• Financial Stewardship: Manage customer investments and commercial resources with disciplined focus on profitable, sustainable growth.

Qualifications & Requirements

• Bachelor’s degree in Business, Marketing, or a related field preferred.
• 5+ years of key account, sales, or customer management experience within the beverage or consumer packaged goods industry.
• Demonstrated success in sales, complex selling, negotiation, and managing a medium-to-large book of business.
• Strong analytical capabilities, with experience leveraging Excel, Power BI, Nielsen, and other data sources to identify opportunities and drive business decisions.
• Experience developing and managing customer price/package plans, promotional strategies, and commercial programs.
• Proven ability to manage the needs and priorities of multiple stakeholders across complex business systems and translate customer priorities into actionable business plans.
• Demonstrated ability to develop, sell in, and execute customer promotional programs, innovation, and key strategic initiatives.
• Experience working across Warehouse and DSD routes-to-market, including managing execution through brokers/sales agencies and collaborating with bottling partners.
• Ability to build strong relationships across customers, brokers, bottlers, and internal cross-functional teams to drive alignment and execution.
• Proven ability to lead and influence through indirect teams, including brokers, bottling partners, and cross-functional stakeholders, without direct reporting authority.
• Strong business development and joint business planning capabilities, with a track record of identifying and delivering growth opportunities.
• Self-motivated with a strong work ethic, high level of accountability, and exceptional drive for results.
• Excellent written and verbal communication skills, with the ability to translate complex data and insights into clear, compelling recommendations and customer-facing stories.

What We Can Do For You

• Iconic & Innovative Brands:Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers:We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

Pay Range:

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

City/Cities:

Travel Required:

Relocation Provided:

Job Posting End Date:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasonsour company continues to thrive after 130+ years. VisitOur Purpose and Vision to learn more about these behaviors and how youcan bring them to life in your next role at Coca-Cola.